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The ONE Thing

The ONE Thing

By: Keller Podcast Network
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Summary

 Discover the surprisingly simple truth behind extraordinary results. Learn how the most successful people in the world approach productivity, time management, business, health and habits with The ONE Thing. A ProduKtive® Podcast.© Rellek Publishing Partners, Ltd. A ProduKtive® Podcast. Career Success Economics Leadership Management & Leadership
Episodes
  • The Habit Lab: How to Build Consistency in Business & Life with Kim Zuroff

    The Habit Lab: How to Build Consistency in Business & Life with Kim Zuroff
    May 18 2026
    High achievers aren’t held back because they don’t know what to do. The challenge is always consistency. Habits are so powerful because they are automatic - and in this episode, you’ll learn how to harness the power of habit to help you hit your most elusive goals. Today, Jay sits down with Kim Zuroff, Director of Growth and Executive Coach at The ONE Thing, to talk about the art and science of habits. Kim walks through the habit loop of cue, craving, response, and reward, and explains why habits are often a design problem, not a discipline problem. Jay and Kim discuss how distractions like phone notifications and inbox checking can derail your ONE Thing, why tracking your time creates awareness, and how to start small enough that you can keep going even on your worst days. They also explore habit stacking, evening routines, and why the 66-day journey matters when building lasting change. Challenge of the Week: Pick one habit you want to build. Identify the cue, the craving, the response, and the reward. For the best chance of success, attach it to something you already do automatically, such as “After I brew my coffee, I will…” *** To learn more, and for the complete show notes, visit: https://the1thing.com/pods. We talk about: [00:00] Why High Achievers Struggle With Consistency [02:59] The Habit Loop Reveals What Drives Behavior [07:45] How Habits Show Up in Coaching [11:03] Why the First Domino Has to Be Small [15:22] How Email Becomes Someone Else’s Agenda [20:37] Better Mornings Begin With Better Evenings [39:12] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System: https://the1thing.com/os Kim Zuroff’s previous episode on The ONE Thing Podcast, “Is Your Serial Achievement an Addiction?”: https://podcasts.apple.com/us/podcast/is-your-serial-achievement-an-addiction-heres-how-to/id1191482456?i=1000678146322 Free Resources: https://the1thing.com/free-resources-v2 Want to be a guest or share feedback? Email podcast@the1thing.com or send us an audio note at https://www.speakpipe.com/the1thing. Produced by NOVA: https://novapodcasting.com/
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    42 mins
  • Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller

    Brand Building 101: Content Strategy, Storytelling, Positioning and More with Donald Miller
    May 11 2026
    Entrepreneurs know they need to create content, build trust, and stay visible. The hard part is knowing what to say, how often to say it, and how to make sure your message actually leads people toward your business. In this episode, Jay Papasan sits down with Donald Miller, author of StoryBrand, for a practical masterclass on brand building for entrepreneurs. Donald breaks down how to use content to create curiosity, build familiarity, and guide customers toward commitment. He also explains why the strongest brands are built around a specific problem, a clear promise, and a founder or leader who knows how to show up with both empathy and competence. From personal brand strategy to storytelling, positioning, social proof, and video content, this conversation gives business owners a clearer path for becoming known, trusted, and chosen. Challenge of the Week: Own a specific problem. Identify the negative, painful, or annoying thing you want people to call you for, then start saying it clearly. The more specific the problem, the easier it is for customers to understand why they need you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Your Brand Is Holding You Back [04:01] Avoid the Biggest Mistake Entrepreneurs Make [11:41] Share the Right Stories to Stay Top of Mind [17:22] Build Trust Before You Ask for the Sale [21:49] Use Proof to Make People Feel Like They Know You [28:45] Own the Problem You Want to Solve Links & Tools from This Episode: Donald’s Book, Building a StoryBrand 2.0 Donald Miller’s Website Free Resources Produced by NOVA
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    35 mins
  • The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)

    The Making of The ONE Thing: What We Cut From the Book (And Lessons We’d Add Today)
    May 4 2026
    Before The ONE Thing became the bestselling book readers know today, it was a much bigger manuscript, more than 400 pages long. In this episode, Jay Papasan goes back to the final stretch before publication to unpack the hard decisions that shaped the book and made it stronger. Jay shares the lessons behind what got cut, including the idea that low hanging fruit can be a distraction and how maintenance can quietly steal time from the work that matters most. Then he turns to what 13 years of teaching, coaching, and living these principles has taught him since the book came out. He walks through the concepts he would add back today, including core values, the someday letter, taking a bigger view of time with a paper calendar, and the origin story behind the focusing question. Challenge of the Week: Take the biggest project on your plate right now and ask yourself: what is one thing I can subtract to make this simpler, more manageable, and more elegant? Play the subtraction game. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] We Cut 50% of The Book [04:39] Low Hanging Fruit is a Trap [08:56] Maintenance Can Quietly Become a Thief of Productivity [13:59] Thirteen Years Later, Jay Knows What He Would Add Back [18:02] A Bigger View of Time Leads to Better Planning [22:37] The Focusing Question Came From a Need for Real Accountability [28:18] The ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Get the ONE Thing Book Here Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com Produced by NOVA
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    31 mins
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