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The Next 100 Days Podcast

The Next 100 Days Podcast

By: Kevin Appleby & Graham Arrowsmith
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 The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.Copyright 2026 Kevin Appleby & Graham Arrowsmith Economics Leadership Management Management & Leadership Personal Finance
Episodes
  • #522 Dr Denis Cauvier - Human Resources

    #522 Dr Denis Cauvier - Human Resources
    Apr 24 2026
    Dr. Denis Cauvier is an expert in HR, talent management, and leadership. This podcast discusses Denis's background and expertise, noting that he has written over 32 books on these topics.BiographyDr. Denis Cauvier is a global leadership strategist, executive advisor, and 30+ time author who helps organizations turn talent into measurable profit.With 36 years of experience working across 68+ countries, Denis has advised CEOs, boards, senior leadership teams, small and medium-sized companies, and professional associations on how to attract, select, develop, and retain high-impact talent — not as an HR function, but as a core business growth engine.His work has directly contributed to increased revenue, improved margins, stronger leadership pipelines, reduced costly hiring errors, and measurable improvements in employee retention and performance. Clients consistently engage him to transform talent strategy into economic leverage.He is the author of The 80/20 AI Advantage: Leveraging AI to Attract, Select, and Retain GREAT People, where he challenges leaders to stop using AI as a content machine and start using it as a decision co-pilot. His frameworks focus on eliminating expensive talent mistakes, detecting performance drift before it becomes turnover, and turning HR into a strategic profit driver.Denis reframes talent decisions through a commercial lens:Hiring mistakes are profit leaks.Engagement decline is margin erosion.Leadership blind spots are growth constraints.HR data, properly leveraged, is economic protection.Through his 80/20 AI Talent Framework and Bounce Forward™ leadership system, Denis equips leaders to make faster, smarter, less biased decisions in the next 100 days — and beyond.His core belief:AI will not replace leaders.But leaders who use AI strategically will outperform those who don’t.Email: denis@deniscauvier.comWebsite: www.deniscauvier.comLinkedIn: https://www.linkedin.com/in/drdeniscauvierSummary of PodcastDenis's Approach to Talent ManagementDenis explains his focus on bringing humanity back into the HR process, helping organisations effectively pre-select, develop, and retain exceptional talent in a humanistic way. He emphasises the importance of talent as a key competitive advantage for businesses.Leveraging AI in Human ResourcesDenis discusses the challenges of using AI in talent management, noting that job seekers are often early adopters of AI tools to position themselves, while busy executives may be slower to adopt. He proposes a "5-1-4" formula for effectively leveraging AI in hiring, retaining, and developing talent.Case Study: Improving Hiring and Retention in a Meat Processing PlantDenis shares a case study of a meat processing plant with high employee turnover. By analysing the root causes and implementing targeted solutions, such as revising the supervisor promotion process and improving the hiring process, Denis was able to reduce turnover from 68% to 11%, resulting in significant cost savings for the client.The Importance of Investing in PeopleKevin and Denis discuss the importance of investing in people as the most valuable and appreciating asset for a business, in contrast to other investments that depreciate over time. They emphasise the need for HR to act as a strategic business partner, not just a bureaucratic function.Navigating the Impact of AI on Human ResourcesKevin raises concerns about the potential impact of AI on traditional talent development pipelines, such as using graduate trainees for research tasks. Denis suggests that the key is to develop wisdom and judgment in using AI, focusing on crafting the right prompts and leveraging AI's strengths while maintaining human skills in areas like emotional intelligence and relationship building.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    59 mins
  • #521 Phil Treagus-Evans - Human First Marketing

    #521 Phil Treagus-Evans - Human First Marketing
    Apr 17 2026

    Graham, Kevin, and Phil discuss Phil's new book "Human First Marketing", which aims to address issues like ad desensitisation, homogenised content, and the modern consumer's desire for authenticity. Phil explains his motivation for writing the book and the key principles behind the "human first" approach.

    Summary of PodcastComparing old vs. new marketing tactics

    Graham, who has been in marketing since the 1970s, acknowledges that some of the issues Phil raised have been around for a long time. The group discusses how marketing has evolved, with AI and automation playing a bigger role, and the need to find the right balance between efficiency and maintaining a human touch.

    Implementing "human first" marketing

    Phil outlines three key steps for implementing a "human first" marketing approach: 1) Deeply understanding the target audience, 2) Making the company's leadership and team more visible and accessible, and 3) Deploying an "employee advocacy" program to leverage the reach and influence of a company's own employees.

    Debating the marketing "funnel" vs. "pinball" model

    The group debates the merits of the traditional marketing funnel model versus Phil's "pinball" concept, where customers bounce around non-linearly. They discuss the pros and cons of each approach and how to best adapt to the reality of modern, fragmented customer journeys.

    Recap and next steps

    The group wraps up the discussion, acknowledging the value of the "pinball" concept and the importance of challenging assumptions. They express interest in exploring the ideas further, potentially by bringing in other marketing experts like Flint McLaughlin.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    51 mins
  • #520 - Jason Wong - Packaging

    #520 - Jason Wong - Packaging
    Apr 10 2026

    Packaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various consumer brands, leveraging his marketing expertise to expand the business.

    Summary of PodcastThe impact of tariffs on Jason's business

    Jason discusses the challenges his business faced when new tariffs were imposed on Chinese imports, but explains how they adapted and remained competitive by highlighting the cost savings they could still offer clients compared to domestic manufacturing.

    Automation and AI in packaging

    Jason talks about how his business is leveraging automation and AI technology to improve efficiency and productivity in the packaging process, including using AI agents to handle various administrative and research tasks.

    Potential collaboration opportunities

    Graham shares ideas for potential collaboration between his marketing services and Jason's packaging expertise, particularly around creating unique "shock and awe" packaging experiences to promote certain products and reach high-net-worth individuals.

    Packaging as a powerful marketing tool

    Graham and Jason explore the importance of packaging as a branding and marketing tool, discussing how the packaging can create a perception of quality and value for products. They identify opportunities to use packaging creatively to reach and engage target audiences.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    42 mins
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