The MotUS Edge cover art

The MotUS Edge

The MotUS Edge

By: Stacy Rowe | Casey Jones | Cole Stott
Listen for free

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Cole Stott, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead. Economics Leadership Management & Leadership
Episodes
  • How Do You Build a Winning Team Culture in Cheerleading?

    How Do You Build a Winning Team Culture in Cheerleading?
    Jun 10 2026
    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with mental performance coach and Mind Body Cheer founder Jeff Benson to talk about one of the biggest challenges gym owners and coaches face today: building a healthy, lasting team culture. From leadership struggles and parent communication to athlete identity, emotional regulation, and handling criticism in the social media era, Jeff shares practical tools for creating champion-minded athletes and stronger gym environments. This episode is packed with real conversations, honest leadership lessons, and actionable advice for all-star cheer and dance professionals navigating modern sports culture. Perfect for gym owners, coaches, program directors, and cheer parents looking to improve communication, team culture, athlete mindset, and long-term success in youth sports. ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
    Show More Show Less
    1 hr and 4 mins
  • Why Are Cheer Gym Owners Struggling More Than Ever in 2026?

    Why Are Cheer Gym Owners Struggling More Than Ever in 2026?
    Jun 3 2026
    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with returning guest Sean Timmons, the new Executive Director of MotUS, for a raw and honest conversation about the real challenges facing cheer gym owners in 2026. From skyrocketing rent and rising operating costs to burnout, leadership, business growth, and adapting after COVID, this episode dives deep into what it truly takes to survive and thrive in the all-star cheer industry today. Sean shares lessons learned from decades in cheerleading, gym ownership support, event production, and leadership development while offering practical advice for gym owners, coaches, and business leaders trying to build sustainable success without losing their passion. The conversation also explores customer experience, retention, staff development, innovation, and why staying humble and adaptable matters more than ever. This episode is perfect for all-star cheer gym owners, cheer coaches, dance studio owners, youth sports entrepreneurs, event producers, and parents who want a behind-the-scenes look at the realities of running a successful cheer business in today's economy. ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
    Show More Show Less
    52 mins
  • How Has All Star Cheerleading Changed Over the Years?

    How Has All Star Cheerleading Changed Over the Years?
    May 27 2026

    How has all star cheerleading evolved—and is it better than ever? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones break down the biggest changes in competitive cheerleading, from hard floors to spring floors, rubric-based scoring, music restrictions, roster sizes, and the growing cost of the sport. They dive into how modern cheer score sheets impact creativity, athlete development, safety, team structure, and gym business strategy.

    If you're a gym owner, coach, parent, or athlete wondering how the evolution of all star cheer affects championship season pressure, team culture, and long-term athlete growth, this episode delivers honest insights and practical perspective from leaders with decades in the industry

    *******************************************

    Connect with the MotUS Team:

    Online | www.themotusedge.com

    Email | info@joinmotus.com

    Facebook | www.facebook.com/joinmotus

    Instagram | @joinmotus

    *******************************************

    Prime Alliance

    www.theprimealliance.com

    www.theoneprimefinals.com

    Facebook | www.facebook.com/theoneprimefinals

    Instagram | @theoneprimefinals

    *******************************************

    Be sure to check out our other projects too:

    S.R. Fabrico Author • www.srfabrico.com

    Cheerfest • www.cheerfest.com

    The CheerExpo • www.thecheerexpo.com

    Stage 8 Dance Brands - www.stage8dancebrands.com

    *******************************************

    Production by Clanton Creative www.clantoncreative.com

    Custom Music through CheerSounds
    Show More Show Less
    56 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet