Last week I introduced the 3S Listing Framework: the three jobs every listing has to do to make money on Etsy. If you missed it, you may want to go back and listen to Episode 11 where I give an overview of each job..

This is Part 1 of the deep dive series and we're starting with the first job: Show Up in Search. Because before a buyer can click your listing and buy it, Etsy has to show it to them.

In this episode I walk through how Etsy search works, what drives whether your listing shows up, and how to make sure you're giving Etsy everything it needs to match your listing with the right buyers. I also walk through how to use this information to figure out why a listing isn't getting views.

Mentioned In This Episode: THREE LISTING AUDIT
I personally review three of your Etsy listings and give you a written breakdown plus a short video walkthrough covering all three S's. What's working, what isn't, and exactly what I would change. $27.
melissacarroll.co/audit

Follow the show: 🎙️ Apple Podcasts 🎙️ Spotify

Have a question for What You're Wondering? Submit it to melissacarroll.co/question

Find me online: Website: melissacarroll.co Instagram: @TheModernEtsySeller

Enjoying the show? Leave a review on Apple Podcasts — it helps other sellers find the show and means the world to me.

Etsy just rolled out one of the biggest personalization updates in years and if you sell anything personalized or you've been thinking about adding personalization to your products, this one is worth knowing about right now.

In this bonus episode I'm breaking down exactly what changed, what it means for your shop, and what to do with your existing listings.

Follow the show: 🎙️ Apple Podcasts 🎙️ Spotify

Have a question for What You're Wondering? Submit it to melissacarroll.co/question

Find me online: Website: melissacarroll.co Instagram: @TheModernEtsySeller

Enjoying the show? Leave a review on Apple Podcasts — it helps other sellers find the show and means the world to me.

If you have listings that aren't making sales and you don't know why, this episode is for you. Today I'm introducing the 3S Listing Framework — the framework I use to build every listing in my shop and the one I come back to every time a listing isn't performing the way it should.

Every Etsy listing has three jobs. It needs to Show Up in search, Stop the Scroll, and Secure the Sale. When all three are working together, that listing makes you money. When even one breaks down, what you have is a dead end listing — a buyer hitting a wall somewhere in their journey and turning around to find another one.

In this episode I break down each of the three jobs, explain what drives each one, and share how the 3S Listing Framework works both as a building guide for new listings and a diagnostic tool for listings that aren't performing. I also introduce the Listing Loop — the reason why all three jobs have to work together and why you can't just focus on one and ignore the others.

This is the first episode in a four part series. Over the next three weeks I'm going deep on each S individually so that by the end you have everything you need to create listings that convert into sales over and over again.

Mentioned In This Episode: THREE LISTING AUDIT
I personally review three of your Etsy listings and give you a written breakdown plus a short video walkthrough covering all three S's. What's working, what isn't, and exactly what I would change. $27. — melissacarroll.co/audit

Follow the show: 🎙️ Apple Podcasts 🎙️ Spotify

Have a question for What You're Wondering? Submit it to melissacarroll.co/question

Find me online: Website: melissacarroll.co Instagram: @TheModernEtsySeller

Enjoying the show? Leave a review on Apple Podcasts — it helps other sellers find the show and means the world to me.