In this episode of The Leverage Podcast, Justin Nelson sits down with RJ, a podcasting entrepreneur based in Islamabad, Pakistan, to unpack how podcasting can be used as more than just content — it can become a powerful tool for relationships, authority, business growth, and opportunity.
RJ shares his story of being born in Saudi Arabia, moving to Pakistan, and eventually building a global network through podcasting. What started as a curiosity in 2020 turned into a platform that allowed him to connect with entrepreneurs, influencers, and business leaders from around the world. Over time, those conversations helped him build not only credibility, but also a real business: a podcast post-production agency that serves clients on a monthly retainer basis.
Justin and RJ dive into the real strategy behind podcasting, including how to start before you feel ready, how to use interviews to build meaningful relationships, and how podcasting can open doors that cold outreach often cannot. They also talk about the importance of systems, SOPs, team structure, and delegation when turning a skill or service into a scalable business.
This conversation is a great reminder that leverage does not always come from having the biggest audience, the most money, or the perfect plan. Sometimes leverage comes from starting, staying consistent, asking great questions, and using conversations to create long-term business opportunities.
In this episode, you'll hear about:
How RJ got started in podcasting
How podcasting helped him build a global network
Why interviews can create trust faster than traditional outreach
How podcast guests can become clients, partners, or long-term relationships
The importance of imperfect action when starting something new
How RJ built a podcast post-production agency
Why systems and SOPs matter when scaling a service business
How overseas entrepreneurs can create global opportunity
The role of delegation, virtual teams, and operational leverage in business growth
A special thank you to our sponsor, Sphere Rocket VA.
Sphere Rocket VA helps business owners hire trained virtual assistants so they can save time, reduce operational bottlenecks, and focus on the highest-value areas of their business. Whether you need help with admin, customer service, social media, operations, recruiting, bookkeeping, or other day-to-day tasks, Sphere Rocket VA helps connect business owners with talent so they can scale with more support and less stress.
Learn more at www.sphererocketva.com
38 mins