The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's like to have Instagram and Meta copy all your ideas.

Links:

Instagram: Everything you need to know about original content (Instagram)

YouTube: Notifications, Generative Instrumentals, Comment Search - Creator Newsflash (YouTube)

Snap: The AI era has made distribution the most important moat | Evan Spiegel (YouTube)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.

Links:

Instagram: Updates to Insights (Instagram)

Edits: Updates to Edits (Instagram)

Instagram: How To Keep Followers Engaged (Instagram)

Wednesday Waffle:

Hear Me Out - A Night of Wild Takes (Instagram)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)

We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider)

Leave a Review of the Podcast: Apple Podcasts

Connect with me on Instagram: @danielhillmedia

Connect with me on Threads: @danielhillmedia

Connect with me on YouTube: @danielhill.media

Leave a Review of the Podcast: Apple Podcasts

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.