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The Greater Game

The Greater Game

By: Dan Sullivan and John Bowen
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What if you’ve already won in business but are playing the wrong game? Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Insights, explore how the most successful entrepreneurs move beyond incremental growth to achieve exponential results. Introducing the 10 Greater Measurements Framework™, they reveal how to shift from “operator” to “architect” through better decisions and the latest technology. Built on decades of coaching and research with thousands of entrepreneurs, each episode delivers practical frameworks to expand your freedom, impact, and growth.Copyright 2026 The Greater Game Economics Leadership Management Management & Leadership
Episodes
  • The Greater Game: Chapter 6 – Greater Teamwork
    Jul 8 2026

    Are you still trying to be the hero in your business, or are you building a team that can create without you? In this episode, Dan Sullivan and John Bowen discuss Greater Teamwork, the sixth of the 10 Multipliers in The Greater Game, and explain how entrepreneurs can expand their genius, increase their freedom, and build a company that manages itself.

    Show Notes:

    At a certain point, your company can’t be all about you anymore.

    Entrepreneurs are at their best when they multiply genius, not when they try to manage every detail or team member.

    Every team member has a Unique Ability® that makes them valuable in a different way.

    Entrepreneurs have a tendency to be the only hero at their company, with a lot of supporting players allowing them to fill that role. When you’re playing The Greater Game, everyone gets to be a hero in different ways and different situations.

    The real power of a team is what it can create without the entrepreneur present.

    AI doesn’t make people more conformist; it helps them become unique creators.

    Your team will often see opportunities and solutions you would never think of on your own.

    Teamwork now happens beyond your company, as your team connects with people and tools in the wider technological world.

    If you want greater productivity and stronger teamwork, you need more free time, not less.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    Unique Ability®

    What Free Days™ Are And How To Know When You Need Them

    The Self-Managing Company by Dan Sullivan

    The Greater Game Dashboard

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    22 mins
  • The Greater Game: Chapter 5 – Greater Community
    Jun 24 2026

    The Greater Game shows successful entrepreneurs how to think and grow 100x. In this episode, authors Dan Sullivan and John Bowen discuss Greater Community, the fifth of the 10 Multipliers, and explain why building the right entrepreneurial community is essential for making your next big jump.

    Show Notes:

    Most entrepreneurs have been conditioned to operate solo, even though their biggest breakthroughs come from community.

    Dan Sullivan and John Bowen are early pioneers in creating high-level communities specifically for successful entrepreneurs.

    Strong communities are held together by shared values and clear principles.

    The 10 Multipliers don’t depend on technology; they’re about better thinking that lets you use any technology exponentially.

    Entrepreneurial communities stay aligned by using a common language for goals, capabilities, and results.

    Entrepreneurship is a big-risk path with no shortcuts, so every member of a true entrepreneurial community has earned their seat.

    The Greater Game Dashboard™ gives you a live picture of your current position across all 10 Multipliers so you can see your next 100x moves.

    The moment you start using The Greater Game Dashboard, you’re participating in a global community of ambitious entrepreneurs.

    Elite entrepreneurs create their own communities and also plug into other high-level communities to multiply opportunities.

    Everything you’ve built so far can be multiplied dramatically—but only when you share it with like-minded entrepreneurs who are playing The Greater Game.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

    The Greater Game Dashboard

    What’s In It For Them? by Joe Polish

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    26 mins
  • The Greater Game: Chapter 4 – Greater Property
    Jun 10 2026

    The Greater Game is now available, and it’s the next-level playbook for already successful entrepreneurs who want to go 100x. Dan Sullivan and John Bowen explore “greater property,” the fourth of the 10 Multipliers, and how transforming your unique genius into intellectual property gives you both peace of mind and a bigger, more durable net worth.

    Show Notes:

    Greater property is how your unique genius becomes your empire.

    You already have assets that can be appraised, and that’s a key part of your net worth.

    Just a few years ago, the Patent Bureau in Washington opened the door for education and entertainment to be turned into patents.

    In 1980, most company value came from tangible assets, while today many trillion‑dollar companies get 80 to 90 percent of their valuation from intangibles.

    When you create shortcuts that other people can use, that’s intellectual property, and there’s a specific price and process for getting it protected.

    The creativity you get paid for has long-term value when you take the right steps to turn it into protected property.

    Many entrepreneurial companies are still overly dependent on their founders.

    When you become the market architect instead of the main operator, your valuation multiples increase dramatically.

    Your intellectual property makes you uniquely visible and valuable in a world that’s mostly not distinctive.

    It’s far more enjoyable when your business can run without you needing to be there every day.

    Intellectual property is the new currency in an exponential, idea‑driven economy.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    Unique Ability®

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    21 mins
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