Welcome to the second season of The Fault Line, the podcast where hosts Gary Lancina and Kim Scribner pinpoint the moments when strategy meets stress: when plans are tested and decisions define the outcome.

Season 1 took us inside pricing strategy, go-to-market transformation, growth, and the human side of leadership. Season 2 goes further.

This season, Gary and Kim bring in new voices to confront the questions reshaping business right now: how AI is changing the way corporations operate, what it actually takes to lead a team, and what happens when people make the leap into the business world from entirely different paths.

New episodes on Tuesdays.

Organizations aren’t built to stay still, but too many still treat change like a one-time event instead of an ongoing evolution. In this episode of The Fault Line, Gary Lancina and Kim Scribner are joined by transformation strategist Kelly Geyer for a conversation about resilient organizations, adaptive leadership, and why structure alone won’t save a company from disruption. From construction metaphors and agile transformations to leadership buy-in and organizational alignment, the discussion explores what it really takes to build companies that can bend without breaking.

What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.