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The FODcast

The FODcast

By: Tim Roedel and James Hodges
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In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

© 2026 The FODcast
Economics Management Management & Leadership
Episodes
  • Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish
    Jul 14 2026

    There’s a fine line between smart retail media and too much noise.

    On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.

    The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.

    From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience.

    We cover a whole host of topics including:

    • Why retail media has become such an important growth opportunity
    • The risk of communication overload in-store
    • How Co-op approaches campaign governance and customer experience
    • Why attention may matter more than impressions
    • How connected screens can support, rather than disrupt, the customer journey

    A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences.

    Listen | Share | Comment

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    53 mins
  • Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid
    Jun 23 2026

    Is delivery still being treated too much like logistics, and not enough like customer experience?

    On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce.

    From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and repeat purchase.

    We discuss:

    • Why delivery experience starts long before the parcel arrives
    • How customer expectations vary depending on context
    • Why speed and price are not the only delivery variables that matter
    • The role of lockers, pickup points and sustainable delivery options
    • How shipping can become a revenue opportunity, not just a cost centre
    • Why delivery accuracy will matter even more in an AI-led commerce journey

    A strong listen for anyone thinking about customer experience, fulfilment, ecommerce strategy or the future of delivery.

    Listen | Share | Comment


    #FODcast #DeliveryExperience #DigitalCommerce #eCommerce #CustomerExperience #RetailTech #Omnichannel

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    1 hr and 5 mins
  • Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo
    Jun 16 2026

    Most businesses know AI is changing commerce.

    The bigger question is whether their product data is actually ready for it.

    In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers.

    The conversation covers:

    • Why AI changes how products are discovered
    • The growing importance of attributes and enrichment
    • Why “good enough” product data may no longer be enough
    • How marketplaces and ecommerce journeys could evolve from here

    One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.”

    It’s a great listen...enjoy.

    Listen | Share | Comment


    #AI #DigitalCommerce #RetailTech #ProductData #ConversationalAI #Akeneo

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    1 hr
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