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The David Elstein Podcast

The David Elstein Podcast

By: The David Elstein Podcast
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 On each episode, David Elstein talks with leaders in their field to provide you insights you won't hear any place else. David asks them the questions that will help you achieve success.The David Elstein Podcast Economics
Episodes
  • Episode 5: Certification for Communicators with Shel Holtz

    Episode 5: Certification for Communicators with Shel Holtz
    Apr 8 2026

    Many doctors are certified. But should communicators be? Communication veteran Shel Holtz believes communicators should be certified for themselves and for the profession. After discussing this topic, David and Shel talk about how AI is impacting communicators. Make sure you visit Shel's website at https://holtz.com/.

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    28 mins
  • Episode 4: Trade Shows with Rich Ryczek

    Episode 4: Trade Shows with Rich Ryczek
    Mar 15 2026

    Trade shows are far from dead; they’re a $16 billion industry with 13,000 events held annually in the U.S. alone. While securing a booth is a major investment, the marketing payoff can be massive. Industry veteran Rich Ryczek shares his 25 years of expertise to give you an inside look at the business and essential tips for making your booth stand out.
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    35 mins
  • Episode 3: SEO/SEM/GEO/AEO with Casey Nifong

    Episode 3: SEO/SEM/GEO/AEO with Casey Nifong
    Feb 26 2026

    Most marketers are familiar with Search Engine Optimization and Search Engine Marketing. Now you need to know how to have your company show up when someone is chatting with Chat GPT. Casey Nifong of Mountain Laurel Digital explains what marketers need to know about this new technology and why SEO still matters a lot.
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    40 mins
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