Is your content strategy built around your business goals, or just your content calendar?

Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there.

That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.

In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place.

Find out:

• Why understanding business goals is the only right starting point for a content strategy
• What business goals look like in a content context (from brand awareness to employer brand)
• How the buyer journey shapes what you create and why
• Why B2B buying is more complex than most content strategies account for
• Where to find real audience insight and what to do with it

Important links & mentions:

• Blog post about this episode: https://www.content10x.com/355
• Part one of our strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354
• Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmark
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Timestamps:

• 00:00 Content Without Purpose
• 00:57 B2B Content Strategy Series Intro
• 01:38 Free B2B Content Operations Benchmark Assessment
• 02:18 Start With Business Goals
• 04:52 Mapping the Buyer Journey
• 05:26 Matching Content Types to the Journey
• 07:03 Why B2B Buying Is Never Just One Person
• 08:08 Gathering Audience Insights
• 09:45 The House Analogy: Matching Content to the Moment
• 10:59 Measurement and KPIs — Preview
• 11:43 Wrap Up and Next Episode

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you commit random acts of content?

We’re excited to launch a brand new seven-part series on B2B content strategy, and this first episode is all about getting back to basics and addressing what a content strategy is.

Many B2B marketing teams are producing a lot of content, but when you ask why it exists, who it's for, or whether it's working, the answers aren't always clear.

Host Amy Woods explains what a content strategy is, why it matters, and how it differs from a content plan or a campaign.

Amy also explores why “random acts of content” rarely lead to consistent results, and what B2B teams need to put in place to create content that truly supports business goals - especially in longer, more complex buying cycles.

Whether you're building a strategy from scratch or sense-checking what you already have, this is the place to start.

Find out:

1. What a B2B content strategy is – and why it matters
2. The difference between strategy, plan, and campaign
3. Why content without a strategy often lacks direction
4. The key components of a strong content strategy and the questions every content strategy should answer
5. Why strategy is so important in B2B and stakeholder alignment is critical
6. How to use your strategy as a filter for day-to-day content decisions

Important links & mentions:

1. Blog post about this episode: https://www.content10x.com/354
2. Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmark
3. Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
4. Content 10x: https://www.content10x.com/
5. Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it.

Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations.

In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago.

Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes.

Listen to find out:

• Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild
• How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand
• What each of the three benchmark categories covers - Content Strategy & Planning, Content Operations & Technology, and Team Capability & Culture - and the personalized report that is shared with participants
• Why a structured diagnostic can be one of the most useful things a B2B content team can create - especially when making the case for resources or change
• Ways that you can repurpose a benchmark/scorecard and how they can power a content engine
• A preview of the upcoming 7-episode content strategy series covering connecting content to revenue, competitor analysis, core messaging, channels and formats, distribution and repurposing, and measurement and KPIs

Important links & mentions:

• Take the free B2B Content Operations Benchmark: https://www.content10x.com/benchmark
• Blog post about this episode: https://www.content10x.com/353
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a content agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She’s also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter