Being a great coach will not build your business. Brooke Summer Adams learned this the hard way before she went full-time.

Known as The Coach's Coach, Brooke recovered from body image struggles through life coaching, built a six-figure business in 18 months, and now helps new coaches replace their salary and work for themselves. In this episode she names the split most coaches miss: coaching gives people what they need, while marketing gives people what they want. Two skill sets, two learning curves. She shares the three questions behind a strong personal brand and explains why the cringe of the early days is the price of entry, not a sign you chose wrong. Practical, direct, and honest about the work involved.

Clients pick coaches for authenticity, not credentials. That was the ICF finding 20 years ago, and Cynthia Loy Darst says it still holds.

A co-active coaching pioneer since 1992, Cynthia helped found the ICF, served as ACTO president, and now oversees leader development at CTI. She talks with Dr. Steve Jeffs and Erwin de Grave about presence, the difficulty of self-curiosity, the inside team approach to internal voices, and where AI fits in coaching. Direct, grounded, and drawn from 34 years inside the profession.

Most teams avoid the conversations that would solve their biggest problems. Gaby Jordan, founder of Source Elements Group, has spent 20+ years teaching leaders how to have them.

A former Manhattan trial lawyer turned coach, Gaby has taught at MIT, NYU, Stanford, and over 80 institutions worldwide. She joins Dr. Steve Jeffs and Erwin de Grave to unpack champion conversations, the role of agency in leadership, and why a $2 billion company hit its targets by focusing on people, not sales. A practical episode for coaches and leaders working with teams in transition.