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The Agri-Works Podcast

The Agri-Works Podcast

By: Agri-works
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About this listen

The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing.

Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.

© 2026 The Agri-Works Podcast Economics Marketing Marketing & Sales
Episodes
  • Jasmine Kent: Building a challenger brand from the inside out

    Jasmine Kent: Building a challenger brand from the inside out
    Apr 10 2026

    Jasmine Kent heads up marketing at CFMOTO UK and her route there involved a dairy farm in Cornwall, a journalism degree, seven years sailing yachts, before she found her home at CFMOTO. In this episode, Jasmine talks honestly about building a marketing function from scratch with a small budget and no playbook, how she turned a Chinese brand's biggest weakness into its strongest content, and why community isn't just a buzzword if you're actually willing to send 1,000 caps to strangers on the internet.
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    37 mins
  • Why email marketing is still relevant - if you know how to use it

    Why email marketing is still relevant - if you know how to use it
    Feb 6 2026

    Is email marketing really dead? Or just badly used? In this episode, we unpack what effective email marketing looks like in agriculture today, why consistency matters more than ever, and how you'll struggle to be successful without clear data. We also explore how CRM systems are shaping the future of ag marketing, helping businesses send fewer, more relevant emails.
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    37 mins
  • Let's talk social: What works well (and what doesn't)

    Let's talk social: What works well (and what doesn't)
    Jan 9 2026

    In this episode, Olivia chats with Steph Rogers, founder of The Social Farmhouse, to unpack what social media actually looks like for agriculture.

    From what’s worth your time to what can safely be ignored, they discuss how to show up online in a way that’s sustainable, strategic and doesn’t require being on every platform.
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    27 mins
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