Most agents do not have a lead problem. They have a follow-up problem.

In this episode, Steve Olson sits down with JD Lenard, who runs one of the top Zillow operations in the country, to break down the system that turns a cold inquiry into a signed contract. They get tactical fast. The three-second window on every call. The ALM script and the micro promise that keeps prospects from clicking on other agents. The exact ten-day follow-up cadence across phone, text, and email. Why you meet before you show, every time. And the mindset that actually crushes lead conversion: set the appointment or get told to go away.

If you have ever talked yourself out of a follow-up before picking up the phone, this one is for you.

Everyone's talking about AI. Most agents are stressed about it. Here's the truth. Your competition isn't nearly as far ahead as you think.

In this episode, Steve breaks down what he's actually learned from attending three to four AI webinars a week, what most agents are getting wrong about AI adoption, and why using AI to replace the things you don't want to do is a losing strategy.

You'll also hear why the agents winning right now aren't the ones with the best tech stack. They're the ones having the most conversations. Create the product. Dig the moat. Talk about it constantly. Meet with people. Sign contracts. That's the game.

Steve also covers the Real/ReMax acquisition and why the brokerage landscape shift probably matters a lot less than the industry chatter suggests.

If you've been waiting on AI, a new camera, a better CRM, or the perfect website before you go all in, this episode is for you.

The gurus are going to tell you the phone is dead. I'm going to show you the math that proves otherwise.

Get the Inbound OS Email Newsletter: https://steveolsongroup.com/email

Partner with Steve to scale your real estate business: https://steveolsongroup.com/contact-steve

In this episode, I'm giving you real numbers from a real scaling team and what you're going to find is that it's easier than ever right now to make money on the phone. If you're going to take notes, now's the time to grab a pen.

Here's what we cover: the nationwide average answer rate (hint, it's about 8%, and that's not a bad thing), how many leads it actually takes to get one deal under contract, what it costs to acquire a client when you're running your own ads versus handing that money to Zillow, and why separating your business line from your personal phone might be the best $35 you ever spend.

I also break down the 18% rule, the number I give every agent I work with who wants to keep their pipeline full and their brand growing at the same time.

Listen, nobody builds a brand working with Zillow. Nobody. But if you're willing to put the gas in the engine and follow the math, this stuff will literally change your life.

Write these down. Do the math. And ask yourself if you're actually willing to follow the yellow brick road.