Host: Carrie Tuttle

Guest: Guillermo Salazar

Carrie sits down with Guillermo Salazar, Industry Principal at Vendoroo, an agentic AI maintenance coordinator for property management. He’s the former CEO of IrisCX, and a four-time founder with three exits. He's also the host of the LinkedIn Live show Getting to Hell Yes!

In this episode, Guillermo unpacks what he's learned growing three companies from $0 to $2MM+ and why those wins all share the same engine. He explains the four-point framework he uses to cut through noisy ideal-customer profiles, and why technical founders unintentionally hold their teams back when talking about technology instead of the buyer's problem. He also shares the prioritization rubric he runs teams on.

You might appreciate when Guillermo gets candid about his own leadership edges. He admits he doesn't have it all figured out, and talks about why he pursues the discomfort of growth on purpose. Listen for the moment when Guillermo admits he'll create chaos on purpose when things get too repetitive and why that's actually a leadership asset when you know how to hand off.

Whether you're a first-time founder or a leader trying to get your team pointed in the same direction, this episode has gold to get you thinking about revenue, scale and aligning on key priorities.

QUOTE-WORTHY MOMENTS:

• “Listening is the plan. Not having the answers is okay.”
• “I’m constantly pursuing the discomfort of growth.”
• “Listen to the market, listen to your customers, and they will pull you to where they want to go next.”

EPISODE HIGHLIGHTS

• Evangelist customers compound growth in a way ad spend can’t match.

• Pull-based go-to-market makes each new customer easier to acquire than the last.
• Technical founders often hold teams back by emphasizing the solution over the buyer’s problem.
• A sharp ICP comes down to four points: the problem, why it’s unavoidable, the options considered, and their limitations.
• Clear expectations are the prerequisite to coaching andfeedback.
• Prioritize work by stopping what hurts you, staying good enough at table stakes, and be best-in-the-world at what makes you different.
• Start / stop / continue is a simple cadence for cascadingpriorities without micromanaging.
• Saying “grateful” with intention lands differently than acasual “thank you”, especially on remote teams.
• Listening is the plan. Not having the answers is okay.
• Founders who listen let the market pull them to the realopportunity.

LINKS FROM EPISODEGuillermo Salazar on LinkedIn: https://www.linkedin.com/in/1guillermosalazar/

Getting to Hell Yes! (LinkedIn Live show): https://www.linkedin.com/events/7440854704177397760/

Vendoroo: https://venderoo.ai/

Resources mentioned:

Reframe newsletter and The Power of Pull — Rob Snyder (forthcoming, July 2026)

Dan Sullivan — Strategic Coach

Gino Wickman — Traction / EOS

Andreessen Horowitz (a16z) newsletter

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Host: Carrie Tuttle
Guest: Mitchell Levy

Carrie sits down with Mitchell Levy, global credibility expert, two-time TEDx speaker, and international bestselling author of over 60 books, to explore one of the most overlooked leadership advantages: credibility.

With experience building 20 companies and publishing over 750 books, he brings a unique perspective on what it truly means to be seen, heard, and trusted as a leader. From his new book “Executive Abundance”, Mitchell shares what it means to build executive abundance with five stakeholder groups.

In this episode, Mitchell breaks down how credibility isn’t just about reputation—it’s about clarity, alignment, and consistently serving others. He explains how leaders can articulate their value, build stronger stakeholder relationships, and create meaningful impact through authentic communication. In fact, he demonstrated how quickly he does it. It’s simple, not easy.

You’ll hear why many leaders struggle to define their message, and how becoming “credible” unlocks opportunities, influence, and growth.

QUOTE-WORTHY MOMENTS:

• “Credibility is the quality in which you're trusted and liked.”
• “Executives are being evaluated against… Will they be good tomorrow when the company is X percentage bigger?”
• “Being seen and heard starts with understanding how you serve others, not just what you do.”

EPISODE HIGHLIGHTS

• What credibility actually means—and why most leaders misunderstand it
• How lack of clarity impacts leadership effectiveness and team trust
• The connection between credibility and thought leadership
• Why leaders struggle to articulate their value
• Being seen and heard starts with understanding how you serve others, not just what you do
• How to position yourself so others can easily understand and trust you
• Authenticity builds long-term influence
• Credible leaders strengthen relationships with stakeholders
• Practical ways to become more visible and trusted in your industry

LINKS FROM EPISODE

Mitchell Levy on LinkedIn: https://www.linkedin.com/in/mitchelllevy/

Website: https://mitchelllevy.com/

Facebook https://www.facebook.com/happyabout

X https://twitter.com/happyabout

Instagram https://www.instagram.com/mitchell.levy

YouTube https://www.youtube.com/c/CredibilityNation

Resources:

Executive Abundance, Mitchell Levy https://amazon.com/execabundance

Credibility Nation, Mitchell Levy https://getbook.at/CredibilityNation

TEDx “BEing Seen and BEing Heard as a Thought Leader”: https://AHA.pub/TEDtalk

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Host: Carrie Tuttle
Guest: Karen Thrall

Karen Thrall, executive coach, culture strategist, and author of Don’t Lose Your Sh*t at Work, joins Carrie for a candid conversation about the role of emotions in leadership, especially anger.

Yes, that’s right. Anger.

As a former Vice President of Sales, Operations, and Culture, she delivered double-digit annual revenue growth while building high-performing, value-based teams. With over 20 years of executive experience across industries like biotech, consumer goods, and life sciences, Karen has coached more than 150 leaders and worked with over 60 organizations, including Thermo Fisher Scientific, John Fluevog Shoes, Blinds Galore and Maraval Life Sciences.

In this episode, she shares how unmanaged emotions can quietly erode trust, relationships, and leadership effectiveness. She also discusses how learning to process and communicate emotions can become a powerful leadership advantage.

Karen opens up about her own journey with anger, the neuroscience behind emotional reactions, and the frameworks she uses to help leaders turn emotional triggers into clarity, confidence, and better decision-making.

This episode is a must-listen for leaders who want to strengthen their voice, build trust, and lead with both humanity and intention.

QUOTE-WORTHY MOMENTS:

• “The energy will always precede anything you say.”
• “Anger is wisdom—it’s just messy wisdom.”
• "Think before you speak. It’s a game changer."

EPISODE HIGHLIGHTS

• Anger can be seen as a form of wisdom that needs to be processed.
• Trust is a journey that team members must earn first.
• The importance of rehearsing conversations to improve leadership communication.
• Practical tools for managing emotions in real-time, especially in high-stakes meetings.
• Silence in a team can be detrimental to communication and trust.
• Hidden ways remote work can erode trust with private chats, disengagement, lack of presence.
• Energy and tone in communication significantly impact perceptions.
• Key trust-building questions leaders can use to assess and strengthen team dynamics.
• Celebrating accomplishments is vital for personal motivation and growth.
• Understanding team dynamics is crucial for effective leadership.

LINKS FROM EPISODE

Karen Thrall on LinkedIn: https://www.linkedin.com/in/karenthrallinc/

Website: https://www.karenthrall.com/

Instagram: https://www.instagram.com/karenthrallinc/

YouTube: https://www.youtube.com/@karenthrallinc

Threads: https://www.threads.com/karenthrallinc

X: https://www.x.com/karenthrallinc

Bluesky: https://bsky.app/profile/karenthrall.bsky.social

Books mentioned:

Don’t Lose Your Sh*t at Work, Karen Thrall

Outsmarting Anger, Joseph Shrand, MD

Give and Take: Why Helping Others Drives Our Success, Adam Grant

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