Has AI made the copywriter redundant? It's a topic that causes a lot of anxiety in the content marketing industry. Why pay for a professional when ChatGPT can churn out hundreds of articles in minutes?

Leanne Shelton had the same anxiety. As a professional writer and content marketer she quickly saw the threat and the opportunity from AI, so she made it her mission to become an expert in AI, and then turned her knowledge into training businesses to harness AI, while keeping the human. And yes, she still writes.

In this episode, Leanne talks through:

• How she pivoted from copywriting to AI coaching.
• Why creative expertise is worth more when AI is involved in the production process.
• Demonstrating the value of copy and content experience to clients.
• How to partner with AI to enhance copy rather than churn out slop.

Leanne's interview is an in-depth analysis that's a must for anybody working in copywriting or for non-writers trying to use AI for content.

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Leanne Shelton, founder of Human Edge.

Jimmy Wong is a fixture on Sydney's foodie scene. As a two-time Masterchef contestant, food blogger, content creator, chef, and president of the Surry Hills Business District, Jimmy is a busy man. So it comes as no surprise that Jimmy's embraced AI as a way to save time and make his life - and his business's life - more efficent.

In this episode, Jimmy covers AI from three angles.

1. How he uses it professionally as a chef.

2. How AI enhances his content creation without compromising his authenticity.

3. How he's seen small businesses in Surry Hills use AI to help them with everything from budgeting and costs to marketing plans.

4. Where to get the best Bahn Mi in Sydney.

Restaurants might not seem the most obvious sector to embrace AI, but as Jimmy tells Christina and Gary, a good AI assistant is as essential as a good chef's knife.

Credits:

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote
• Videographer: Imogen Mabin.
• Guest: Jimmy Wong

The creative industries are undergoing a rapid change due to AI. Non-creatives are using Large Language Models to generate images, video, copy, and music. So what can marketing and social media professionals do to stay one step ahead, regardless of whether they're a creative, strategist or generalist marketer.

In this episode of Soc•AI•l Skylines, creative strategist and Tomas Haffenden demonstrates to Gary and Christina how creativity and AI isn't just as simple as "just getting AI to do it." In this episode, Tomas talks about:

• The importance of linguistics in prompting.
• What are super tokens.
• How to generate the outputs from AI that match what's in your head.
• Where AI ends and humans have to take over.
• Where to start if you're looking to upskill on AI.

Credits:

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Tomas Haffenden.