What if the struggle you're running from is the exact thing that makes you who you're meant to be?

In this episode of the most powerful insights from the Show Your Value podcast, Lee Benson brings together six world-class thinkers on leadership, value creation, and what it really takes to build something meaningful. From the butterfly cocoon metaphor that will change how you see every hardship you're facing, to the counterintuitive pricing strategy behind a $250,000 coaching program, to why the CEO with the "cool break room" has the worst culture in the company this episode is packed with ideas you can use today.

You'll hear why revenue is a byproduct of value (not the other way around), how to start a business from literally nothing, what the Blue Zones reveal about why we're so disconnected, and the three needs every team member has that almost no leader meets.

If you've ever felt stuck, afraid to start, or like you're playing the wrong game, this one's for you.

Featured guests:

- Ken Coleman — Bestselling author, host of The Ken Coleman Show, and career expert at Ramsey Solutions. Author of From Paycheck to Purpose.

- Robin Waite — Founder of Fearless Business, bestselling author of Take Your Shot, and business coach to clients in 20+ countries.

- Gary Arnold — Veteran operator behind Amazon Pay, GoDaddy's Professional Web Services, and PayPal's merchant marketing organization.

- Ellen Petry Leanse — Silicon Valley innovator, former Apple and Google leader, Stanford instructor, and author of The Happiness Hack.

- Michael Watkins — Thinkers50 Hall of Fame inductee, IMD professor, and author of the million-copy bestseller The First 90 Days and The Six Disciplines of Strategic Thinking.

- Bruce Cardenas — Former LAPD officer, US Marine, and early team member at Quest Nutrition who helped scale the company from zero to a billion-dollar exit.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

In this episode, Lee Benson sits down with David Simnick, co-founder and CEO of Soapbox. David shares the incredible journey of building a mission-driven personal care brand that competes with industry giants while creating measurable global impact.

From brewing soap in his college kitchen to reaching nearly $100 million in annual revenue, David unpacks the raw realities of scaling a consumer business. He reveals a hard truth about social enterprises: a great mission builds massive long-term loyalty, but it simply cannot compensate for a subpar product.

Key Takeaways

• The Origins of Soapbox: Hear about David's early mistakes, branding missteps, and the sheer grit required to push through constant setbacks.
• Product Over Promise: Discover why consumers buy for the product quality first and the charitable mission second.
• David vs. Goliath: Learn about the terrifying but thrilling reality of fighting for retail shelf space against multi-billion-dollar conglomerates like P&G and Unilever.
• The "Job to be Done": David shares a multi-million-dollar lesson learned from a failed sustainable baby product line and explains why you can never ignore the customer's actual daily needs.
• Leadership and Culture: Find out why Soapbox strictly hires for "humble, hungry, and smart" candidates and cultivates a flat culture where radical candor thrives.
• The Hope Code: Learn how Soapbox turns everyday buyers into philanthropists by allowing them to scan their products and track exactly where their hygiene donations are going.

Special Listener Offer: Head over to soapbox.co and use the code show your value at checkout to receive 20% off your first purchase!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Is your business "heavy" or "high-value"? In this episode of Show Your Value, Lee Benson sits down with Adam Callinan, the founder of Bottle Keeper and Pentane, to discuss the radical efficiency required to build a $10M+ business with a skeleton crew. Adam shares his journey from "working his face off" in a 80-person medical device company to mastering the art of the lean startup.

We dive deep into:

- The "No Employee" Model: How Adam hit $8 million in revenue in year three with zero employees.

- The Shark Tank Effect: What really happens when Mark Cuban tells you that you don't need his money.

- The AI Trap: Why "outcome without effort" is a dangerous path for the next generation and how to use agentic systems to compress 5-year roadmaps into 5 weeks.

- Financial Literacy for Founders: Why most $20M+ companies don't actually understand how they make money (and why platform-level ROAS is a lie).

- The Comfort Crisis: Why seeking "uncomfortable" physical challenges is the ultimate cheat code for business resilience.

About Adam Callinan:
Adam is a serial entrepreneur, investor, and the co-founder of Pentane, a financial intelligence platform that helps e-commerce brands understand their true profitability. He is also the host of the Growth Mavericks podcast.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/