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Rolling For Revenue

Rolling For Revenue

By: casey washack
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The Rolling For Revenue Podcast is for jiu-jitsu school owners who are world-class on the mats, but tired of feeling like white belts in business.

Hosted by Casey Washack, black belt, gym owner, and author of Rolling For Revenue, this podcast breaks down the exact systems, strategies, and mindset shifts needed to build a profitable, sustainable jiu-jitsu academy, without burning out or selling out your values.

Each episode bridges the gap between passion and profit, pulling real-world lessons from over two decades in the fitness and martial arts industry. You’ll learn how to:

  • Increase revenue without relying on constant discounts
  • Improve retention and build a culture families stay in for years
  • Create simple marketing systems that actually work
  • Structure offers, pricing, and programs that support your lifestyle
  • Stop trading endless hours for limited income

This isn’t theory. It’s battle-tested business wisdom designed specifically for jiu-jitsu school owners who want freedom, impact, and longevity.

If you believe money is a scorecard for lives changed, and you want a business that supports your family, your students, and your future, this podcast is for you.

New episodes weekly.
Build the academy you’re proud of.
Roll for revenue on purpose.

2026 casey washack
Economics Leadership Management & Leadership
Episodes
  • One Cross Training Session Away From Losing Students
    Jun 12 2026

    The conversation explores the importance of innovation and freshness in the jiu jitsu industry, emphasizing the need to avoid stagnation and complacency. It delves into the challenges faced by jiu jitsu school owners and the strategies to keep the product fresh and engaging for students. The discussion also highlights the distinction between long-term martial artists and serious competitors, as well as the necessity of adapting to changing times to retain students and maintain relevance.

    Takeaways

    • Innovation vs. Stagnation
    • Keeping the Product Fresh

    Chapters

    • 00:00 Innovation vs. Stagnation
    • 09:29 Long-Term Martial Artists vs. Serious Competitors
    Show More Show Less
    16 mins
  • 7 Habits of Winning Jiu Jitsu School Owners - Habit 7
    Jun 5 2026

    The podcast episode discusses the seven habits of winning jujitsu schools, focusing on the transition from being a skilled jujitsu practitioner to a business operator. It emphasizes the importance of identity shift, discipline, and intention in operating a successful jujitsu school.

    Takeaways

    • Identity shift is crucial for jujitsu school owners to transition from being practitioners to business operators.
    • Operating a successful jujitsu school requires discipline, intention, and a focus on business fundamentals.

    Chapters

    • 00:00 Transitioning to Business Operator
    • 06:23 Embracing Humility and Learning
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    10 mins
  • 7 Habits of Winning Jiu Jitsu Schools - Habit 6
    Jun 2 2026

    In this episode, Casey Washack discusses the critical role of culture in a jiu-jitsu school, emphasizing the importance of defining, building, and protecting it. He highlights the impact of the owner's presence and the balance between structure and authenticity in maintaining a strong and lasting culture.

    Takeaways

    • Culture is the operating system of a jiu-jitsu school
    • Culture is not what you preach, it's what you permit

    Chapters

    • 00:00 Structure and Authenticity
    Show More Show Less
    10 mins
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