Reimagining Song Publishing Through Multi-Artist Perspectives
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Reimagining Song Publishing Through Multi-Artist Perspectives
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About this listen
The hosts discuss the business and creative strategy for Innovaition Music and its record label, Grand Illusion Records, led by musician Robert Kramer. The project centers on a catalog of authentic songs written in the 1970s and 1980s that have been modernized using AI-enhanced production to ensure professional audio quality. To maximize the commercial potential of this music, the label utilizes a multi-version release model, where single tracks are reimagined across different genres to appeal to diverse audiences. These versions are presented through four distinct virtual artist identities, such as the retro-styled KNOWBUDDIES and the alternative-focused Ainna, to build brand credibility. This strategic approach focuses on streaming growth, sync licensing for film and television, and high-ROI genres like Adult Contemporary and Country. By leveraging nostalgic songwriting with modern technology, the label aims to transform a vintage archive into a scalable, multi-genre catalog engine.
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