• Why Discounts Attract the Worst Customers
    Apr 16 2026
    #542 - Why Discounts Attract the Worst Customers

    *****

    This week's episode is brought to you by: MARQII
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

    *****

    PRICE is different than VALUE.

    The worst customers want the lowest price possible.

    The best customers want the most for their money.

    Make sure you're attracting the right one.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    18 mins
  • The Hidden Cost of Being “Nice”
    Apr 13 2026
    #541 - The Hidden Cost of Being “Nice”


    *****

    This week's episode is brought to you by: MARGIN EDGE
    VISIT: https://www.marginedge.com/lp/chip

    This week's episode is brought to you by: DAVO
    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    NICE is different than KIND. Let's talk about why you being nice is costing you people and money.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    15 mins
  • The Myth of Word of Mouth
    Apr 9 2026
    #540 - The Myth of Word of Mouth

    *****

    This week's episode is brought to you by: MARQII
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

    *****

    Word-of-Mouth is a result. What you need is a system for making it happen.

    *****

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE:
    https://www.restaurantstrategypodcast.com/Foundations-b

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809

    Show More Show Less
    15 mins