Prosperous Coach loves FAN MAIL.

Find the FULL NON-AI TRANSCRIPT at ProsperousCoach.com/381.

This episode is short and part of the series called Smart & Profitable Coaching Niches. If you’re new to this podcast and struggling to determine a strategic coaching niche, this series is for you. Check out all the episodes in this series at prosperouscoach.com/niche.

There’s something I hear nearly all new coaches say … they say “there’s a real need for that niche” or “that audience really needs help with this”. If I’m their business coach I encourage them to think differently.

Shift from tracking needs to tracking wants.

In the world of attraction, wants are more compelling than needs with few exceptions. So instead of thinking about a person’s or a group’s needs, think instead about their wants – the desire that compels them to action.

All people have needs. And as newly trained coaches we have a heightened sense of this.

But not all people are seekers — people who do invest in their own personal or professional growth. Seekers are people with urgent WANTS. They want something and they are willing to pay well for help to achieve it.

Coaches are seekers. But that’s just an example to help you realize what a seeker is about. I don’t recommend new coaches target other coaches as clients. It’s a much over marketed to audience.

You want an audience that helps you stand out in the crowd of coaches and other people trying to attract attention.

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Prosperous Coach loves FAN MAIL.

Find the FULL TRANSCRIPT for this episode at ProsperousCoach.com/380.

Also mentioned - Rhonda's many episodes about pricing your coaching program

Can you enroll coaching clients without pushing or convincing?

YES. And it’s far more effective than giving sample coaching sessions.

Instead, use a set of powerful questions that inspire your prospects to hire you.

I used to suck at enrolling coaching clients because I felt I had to perform.

When I shifted my approach, my enrollment success rate went from 50% or less to 100%.

More importantly, I can be myself and attract clients who are the best fit for me without anxiety.

In my 5-month VIP mentoring program, I role play this process with coaches.

For now, let’s walk through the 3 critical mindset shifts for easy enrolling.

And, grab my free downloadable 10 step enrollment process.

A coach emailed me about this saying:

“I followed it closely. Felt calm and collected. No pressure, just curiosity. Wish I had this earlier!”

You’re welcome, Kat. ;)

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the FULL TRANSCRIPT for this episode and more resources for coaches at ProsperousCoach.com/379.

Also mentioned in this episode:

280 - Coach, Are You Worried About Promising Results?

Nail Your Niche - 90-minute private niche strategy session with Rhonda

Are you stuck on your coaching niche?

A coach I talked to was struggling to decide whether they wanted to be a Health Coach or a Life Coach.

They were looking at the niche decision from a limited perspective.

Putting a word before ‘Coach’ doesn’t constitute a niche that helps you stand out in the crowd and gain traction, which is what a niche is meant to do.

Also, LIFE coaching is coaching anyone about anything because life is everything.

Do you see how life coaching can’t be an effective niche?

In my book, other broad tracks aren’t quite a niche either.

At the centerpiece of a smart niche is the people you serve. A unique group with unique problems.

The coach and I worked through 5 pervasive myths—beliefs this coach held— that kept them from identifying a specific audience and niche they would love.

Then it was easy to break through to a smart choice that fit the coach well.

Let’s bust the 5 myths once and for all in this episode of Prosperous Coach Podcast.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.