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Maximize Your Influence

Maximize Your Influence

By: Kurt Mortensen
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Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business! Our podcast combines years of persuasion research with current studies and events that will entertain you and supercharge your ability to influence others. In business and in life, your ability to persuade others can mean the difference between success and failure, or between mere success and spectacular success. Economics Personal Development Personal Success
Episodes
  • Risk Reversal - How To Eliminate Doubt And Fear
    Apr 23 2026

    The Risk Reversal Secret That Ends "I'll Think About It" Forever

    If you're not using Risk Reversal right now, you're making your prospects carry every ounce of the risk - and that's exactly why they hesitate, ghost you, or hit you with the classic "I'll think about it." Mastering this strategy is one of the fastest ways to eliminate buyer fear and increase your closing percentage, and build instant trust.

    You need to flip the entire risk equation and take 100% of the risk off your prospect's shoulders and put it on your own. You create an ironclad "safety net" with guarantees, trials, or performance promises so the buyer feels zero downside and can say YES with total confidence.

    When you master Risk Reversal you gain the advantage in influence and selling. You persuade at a higher level because prospects no longer fear the wrong decision - they feel protected, you stand 100% behind your promise, and influence becomes effortless.

    Persuade With Power

    Kurt Mortensen

    111 Sales Hacks Special

    Advanced Influence Trainings

    Maximize Your Influence Podcasts

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    20 mins
  • The Credit Card Effect: How Payment Psychology Removes Buyer Pain
    Apr 15 2026

    If you're serious about being a power persuader, you cannot ignore the psychology of how people pay. This one shift in your presentation and how you handle credit versus cash can literally double your average sale size and cut buyer hesitation in half.

    This consumer mindset is why people happily drop thousands on a credit card, but freeze up when it's their cash on the table. Credit cards remove the pain of paying from the pleasure of buying – your brain literally feels less "loss" – so buyers say yes quicker, spend more, and feel better doing it.

    Stop leaving money on the table and learn the science of buying psychology. Simplify the payment process. Go listen to the brand-new episode of Maximize Your Influence titled "The Credit Card Effect: How Payment Psychology Removes Buyer Pain." It's packed with the tools and techniques you need to shift how you seal the deal.

    Persuade With Power

    Kurt Mortensen

    Maximize Your Influence Podcasts

    Free Persuasive Presentation Assessment

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    20 mins
  • The Secrets to Influential Virtual Presentations – Captivate Attention and Persuade Through Webinars
    Apr 7 2026

    THE LAW OF INVOLVEMENT: Keeping Your Audience Engaged

    Here's the secret weapon most online hosts completely miss: the Law of Involvement.

    The more you pull someone's five senses into the experience, get their mind and body actively participating, you can set the perfect atmosphere for persuasion.

    Think about it — your prospect can sit through an entire presentation, pretend to listen, and walk away feeling and doing absolutely nothing. Zero movement. Zero buy-in.

    As a true Power Persuader, your #1 job is to shrink the distance they have to travel to reach your goal. Make it ridiculously easy — mentally, socially, and physically — for them to say "yes."

    So here's the million-dollar question for your world of online meetings and webinars:

    · How do you keep that same level of attention when everyone's staring at a screen?

    · How do you create real engagement when you're not even in the same room?

    · How to Run Powerful, Engaging Webinars That Drive Real Results?

    Discover more online engagement techniques on this week's podcast. I will identify the steps on how to run engaging webinars & influential virtual events that drive real results.

    Persuade with Power

    Kurt Mortensen

    111 Sales Hacks Special

    Advanced Influence Trainings

    Maximize Your Influence Podcasts

    Free Persuasive Presentation Assessment

    Show More Show Less
    20 mins
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