Marketing for Law Firms cover art

Marketing for Law Firms

Marketing for Law Firms

By: Jorge Argota
Listen for free

About this listen

Legal marketing owner Jorge Argota pulls back the curtain on what it actually takes to grow a law firm's online presence. From SEO and PPC to AI-generated content, keyword research, and website builds; every episode is a raw, unfiltered look at the real process behind ranking, converting, and signing cases. No fluff. No theory. Just 14 years of legal marketing experience meets the latest in AI and search strategy.

Copyright 2026 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Google Ads for Law Firms: What's Actually Working in 2026

    Google Ads for Law Firms: What's Actually Working in 2026
    Mar 29 2026

    Legal marketing strategist Jorge Argota breaks down what's really happening with Google Ads for law firms right now; from campaign structure and negative keyword strategy to Local Service Ads setup and budget allocation by practice area. With 14 years in legal marketing and hands on experience managing ad spend across personal injury, medical malpractice, and immigration firms, Jorge shares the strategies that actually generate signed cases, not just clicks.

    Whether you're a solo attorney running your own campaigns or a managing partner wondering where your ad budget is going, this episode gives you the real playbook.

    Topics covered: Google Ads campaign setup for attorneys; Negative keyword management and wasted spend; Local Service Ads vs traditional PPC for law firms; Budget strategy by practice area and location; Tracking calls and conversions that lead to signed cases

    🔗 Learn more and work with Jorge: https://jorgeargota.com
    Show More Show Less
    10 mins
No reviews yet