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Kevin Tyler on Building Bay & BNE, Fractional Marketing, and Storytelling That Moves People

The Blackbridge Mindset Podcast hosts catch up and introduce guest Kevin Tyler, a marketing strategist and founder of Bay & BNE, a Santa Monica boutique consultancy named after Bay and Bicknell streets and the nearby historic “Inkwell” beach space. Kevin explains how the company’s name reflects lineage, identity, and the importance of storytelling in modern branding, emphasizing that businesses should practice the same storytelling they sell. He shares his path from varied agency and higher-ed roles to entrepreneurship after leaving a toxic DC agency on December 18, 2024, using 2025 to validate his concept before forming an LLC and scaling with freelancers. Kevin defines fractional marketing, discusses pricing evolution, vetting and rejecting misaligned clients, and advises entrepreneurs to invest in clear messaging and strategy to reach audiences where they already are.

00:00 Welcome to Blackbridge
00:27 Catching Up and Travel Plans
01:40 Airport Chaos Talk
02:37 Meet Kevin Tyler
04:15 Bay and BNE Origin Story
06:11 Storytelling as Strategy
07:18 Why He Went Solo
10:34 Launching the Consultancy
13:03 Cutting the Golden Handcuffs
15:39 What Fractional Marketing Means
17:42 Favorite Brand Projects
22:14 Marketing That Moves People
24:41 Pricing and Value
27:06 DIY Branding on a Budget
29:38 Marketing Yourself Through Community
31:46 Client Fit and Red Flags
34:05 1000 Dollars Marketing Plan
35:24 Marketing Truths and Shortcuts
36:52 Creativity as Fuel
38:18 Where to Find Kevin
38:48 Podcast and Book Shoutouts
40:34 Food Favorites and Travel
41:41 Referrals and Closing Ritual

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Website: www.bayandbicknell.com

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Hosts:

• Mike
• CJ
• Ken