If you think restaurant marketing is just posting pretty food photos… you’re already losing.

In this in depth interview, I sit down with Coffee Dose founder Jeni Castro, one of the most disruptive and effective marketers in the coffee and hospitality space, to break down what actually drives sales, brand loyalty, and real growth.

From building a cult-like following with “Anti-B*tch Serum”… to creating lines out the door by going against the grain of traditional marketing plans… Jeni shares exactly how she turned bold, unapologetic branding into a multi-location powerhouse. This is a masterclass in not just Coffee Shop Marketing and Branding, but can be applied to any business.

In the podcast, we go deep into:

✔️ Why most restaurant marketing is completely broken
✔️ The biggest mistake owners make when hiring marketing agencies
✔️ How to stand out in an oversaturated industry
✔️ Why “playing it safe” is killing your brand
✔️ The real relationship between marketing and revenue
✔️ How hospitality (NOT marketing) is what actually brings guests back
✔️ What it takes to scale without losing your identity

Jeni also shares her journey from burnout in another business… to building Coffee Dose into a brand people drive across counties for.

Marketing gets people in the door.
Hospitality is what makes them come back.

If you’re a restaurant owner, operator, or entrepreneur trying to grow, this is truly a masterclass in cutting through the noise and building a brand that actually converts.

🔥 Reserve your seat at our free training built for the 2026 workforce. Learn how to build simple, repeatable systems that run even when you’re off-site:
👉 https://join.30percentrule.com/training

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Restaurant Manager Training: Step-by-Step to Higher Profits

Struggling with inconsistent staff performance, poor hospitality, or missed revenue opportunities? In this in-depth restaurant manager training, I sat down with a general manager and we broke down the real reasons his team isn’t executing and I showed him a step-by-step system to fix it.

This isn’t theory. This is what actually works inside real restaurants and drives real results.

In this podcast, you’ll learn how to transform your restaurant from inconsistent and reactive… into a systemized, profit-driven operation with strong culture, better guest experiences, and higher sales.

We cover:
✔️Why hospitality breaks down (and why meetings & documents don’t fix it)
✔️The truth about managing Gen Z employees and post-COVID work culture
✔️How to build systems that create consistent execution every shift
✔️The difference between temporary motivation vs. real culture change
✔️How poor training is silently costing you thousands in lost revenue
✔️Why upselling isn’t “salesy”and how it actually improves guest experience
✔️The exact strategies top 10% restaurants use to drive retention and profit
✔️How to turn every guest into repeat business and referrals

You’ll also see:
Real-world restaurant scenarios
Proven training frameworks
Practical leadership strategies you can apply immediately

If you’re a restaurant owner, GM, or leader trying to fix staff performance, improve hospitality, and increase profitability…this video will give you the clarity and structure you’ve been missing.

Because…Better systems = better staff performance = higher profits.

Are your hosts secretly hurting your restaurant’s growth?

Most restaurant owners massively underestimate the power of the host role and it’s costing them sales, guest retention, and long-term success.

In this podcast, Preston Lee talks why your host (or cashier in QSR) is actually one of the most important positions in your entire operation and how failing to properly define, hire, and train this role leads to mediocre guest experiences, poor reviews, and lost revenue.

You’ll learn how to reframe the host position, build a structured hiring process, and create a hospitality-driven culture that drives consistency, increases retention, and ultimately boosts your sales.

This isn’t about “being nice” or “smiling more.”
This is about building a system that creates repeat guests, stronger teams, and a scalable restaurant business.

In this podcast, I break down:
✔️ Why most restaurants completely misunderstand the host role
✔️ The biggest hiring mistake managers make in interviews
✔️ Why “the basics” are actually hurting your guest experience
✔️ How operating out of fear leads to underperformance
✔️ How to create a system that actually drives consistency and growth