Involution in China consumer market sparks new ‘Races to the bottom’
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Involution in China consumer market sparks new ‘Races to the bottom’
-
Narrated by:
-
By:
Summary
"This seems like involution taken to a new level, as it's one of the first cases we've seen of a company taking a major step that's almost certain to undermine itself." – Doug Young
Toymaker Bloks is racing to the bottom of the Chinese toy barrel with its blind box Transformer toys costing just 10 yuan each. Can it make a profit on such low-priced toys?
And KFC has rolled out a new line of pizzas in China also priced quite low, as little as 23 yuan. Does it risk cannibalizing business from sister brand Pizza Hut?
adbl_web_anon_alc_button_suppression_c
No reviews yet