YOUTUBE DESCRIPTION:

In 2022, Craig Maxwell OBE was told he had a rare form of cancer and 12 months to live.

Most people would stop. Craig accelerated.

In this extraordinary episode of Inside the Maverick Mind, Craig — a former Welsh Rugby Union executive and one of the youngest commercial directors in world rugby — sits down to talk about the moment that changed everything. The diagnosis. The fear. The clarity that followed.

But this isn't just a story about facing death. It's a story about what you choose to do with the time you have.

Since his diagnosis, Craig has run marathons, cycled across countries, climbed mountains, and walked the entire Welsh coastline — all while undergoing treatment. In doing so, he has raised over £1.7 million to fundamentally change how cancer is diagnosed in Wales. So that others are found in time. So that no one else hears the words "we can treat it, but we can't cure it" when it's already too late.

In this conversation, Craig talks about:

• The moment he received his diagnosis — and what happened in the hours that followed
• What he's most afraid of, and the things no one can prepare you for
• How a terminal illness made him a better husband, father and friend
• What "keep going" really means when the stakes are as high as they get
• The £1.7 million mission to save lives through early cancer detection
• What he wants his children to know about who their father was

This is one of the most remarkable, thought-provoking and life-affirming conversations we have ever recorded.

Please watch. Please share. It could save a life.

🔔 Subscribe for more conversations with people who think differently when the stakes are real.

CraigMaxwell #CancerAwareness #EarlyDetection #TerminalCancer #Podcast #WelshRugby #LungCancer #Mindset #Legacy #InsideTheMaverickMind

What does it take to build a premium national brand when you couldn't write your name at age 10?

Chris McNamara, founder of The Brogue Trader, is living proof that instinct and resilience can outrun any traditional path. In this raw and refreshingly honest conversation, Chris opens up about struggling with dyslexia and ADHD in a school system that didn't know what to do with him, moving into a council house at 19 with a newborn, a bean bag, and a borrowed microwave - and somehow building a shoe brand with stores from Cardiff to Edinburgh.

But this isn't just a business story. It's a story about a boy who chose work over school at 14, who nearly got involved in a post office robbery out of desperation, who survived a heart attack and an armed confrontation at Le Mans - and who has never once stopped moving forward.

We explore:

• Why The Brogue Trader was built on experience, not just footwear
• How a car sales training process still drives his shoe business today
• The mentor who told him "it's okay to be skint - it's not okay to look skint"
• Why family is the true foundation of everything he's built
• What a heart attack at the peak of his success taught him about vulnerability

Whether you're an entrepreneur, a parent, or just someone who's ever been told they're not enough - this one will hit home.

🎙️ Inside the Maverick Mind - exploring the thinking behind people who refuse to follow the expected path.

What does it take to captain your country on the pitch, then go on to shape how that country governs itself?

This week, we sit down with Professor Laura McAllister CBE - former Wales women's football captain, Vice President of UEFA, co-chair of the Independent Commission on the Constitutional Future of Wales, and one of the most compelling voices in Welsh public life.

Laura takes us from kicking a ball with her grandfather in the Llynfi Valley to sitting at UEFA's top table as the only woman in the room. She talks candidly about what sport taught her about leadership, why she never had to choose between football and politics, and why Wales is far better regarded abroad than many at home dare to believe.

We cover the Euros breakthrough for Cymru women, the slow grind of gender equality in global sports governance, the real risks facing Welsh democracy, and why she thinks "authenticity" as a leadership concept is mostly nonsense.

This is a conversation about quiet power, honest challenge, and what it really means to represent your nation - on the pitch and off it.

Topics covered: Women's football in Wales | UEFA governance | Constitutional future of Wales | Welsh identity & independence | Public service broadcasting | Leadership, legacy & the maverick mindset

**Inside the Maverick Mind | Episode: Spencer John

What happens when a boy from Port Talbot - no father, raised by his nan, told at 12 he had three choices: the cemetery, prison, or the forces - refuses all three and builds option four?

Spencer John went on to a 25-year career in investment banking across London, New York, Sydney, and the Middle East. Today he's the founder of Ethos Chain, an advisor to the UK Ministry of Defence on financial warfare, a FTSE 100 non-executive director, and the chair of employment advisory boards across all six Welsh prisons.

But none of that is the real story.

The real story is about trauma rewiring a brain into a superpower. About a daily gin habit at 13 that saved a life - and nearly ended it. About waking up unable to move on Clapham Common and feeling, for the first time, completely at peace. About walking onto a Wall Street trading floor and seeing not power, but insecurity. And about choosing, again and again, to build option four.

In this conversation, Spencer and host Emyr Afan - two boys who grew up miles apart in South Wales and found each other on a charity bike ride across America - go deep on:

🧠 Pattern recognition as a survival mechanism
💼 25 years in global finance - and why he walked away at his most successful
⚔️ Advising the MoD on unconventional warfare
🏴󠁧󠁢󠁷󠁬󠁳󠁿 Changing outcomes in Welsh prisons through employment
❤️ The Yellow Sands Foundation and giving back to the rough diamonds
🌍 The end of the global multinational — and what's replacing it

This is raw, honest, and genuinely remarkable.

**Inside the Maverick Mind | Blanche Sainsbury - From Boardroom to Purpose: Power, Sacrifice & the National Children's Awards

What does it really take to reach the top of British media - and then walk away from it all?

In this episode of Inside the Maverick Mind, host Emyr sits down with Blanche Sainsbury, former board-level executive at Trinity Mirror and Daily Mail General Trust, to explore one of the most compelling leadership stories you'll hear this year.

Blanche started her career as a teenage classified girl in a newsroom ruled by typewriters and big egos. Four decades later, she'd helped run some of the UK's most powerful regional media businesses, overseen multimillion-pound budgets, navigated cost-cutting in a changing industry - and made headline news herself when she became one of the first people in the UK to remove an editor from their post.

Then she did something unexpected. She walked away.

Not into retirement - but into purpose. Blanche and her husband Mark founded the Child of Wales and Child of Britain awards, shining a spotlight on extraordinary children doing remarkable things in the face of adversity. What started as a simple idea to celebrate inspiring young people has grown into one of the most anticipated events in Wales, with sold-out rooms, standing-room-only demand, and a reputation for leaving audiences speechless.

In this conversation, Blanche and Emyr get into:

• What it was really like to be a woman at board level in British media in the 1990s and 2000s
• The personal sacrifices of climbing the career ladder - commuting between cities, missing sports days, and living away from home for years
• The moment the content stopped feeling right - and why Celebrity culture and Love Island were the final straw
• How she made the decision to leave a six-figure career and start something from scratch
• What it takes to build a national awards brand with integrity and storytelling at its heart
• Why vulnerability is a leadership superpower - and why she's never afraid to say "I don't know"
• Growing up in Northern Ireland during the Troubles, being raised largely by her grandmother, and how that shaped her relentless drive
• Her "Maverick Moment" - walking into the Daily Mail offices in London and choosing honesty over ego
• Why a maverick carries on regardless - and the importance of boundaries, radiators over drains, and protecting your energy

This is a conversation about leadership, legacy, and what happens when you finally put purpose before profit.

🎙️ **Hosted by Emyr | Inside the Maverick Mind

🏆 Find out more about the Child of Wales and Child of Britain Awards

Inside the Maverick Mind | James Sills — The Choirestarter: On Fear, Belonging & Why Everyone Can Sing

What if the most powerful tool for connection, wellbeing, and culture in your workplace isn't a strategy, a workshop, or a wellbeing app - but singing?

James Sills is the man they call the Choirestarter. A musician, author, facilitator and founder of Sofa Singers - the online singing community that launched in lockdown, broke the Zoom room on day one, made the six o'clock news reaching 17 million people, and earned a Prime Minister's Award. 590 live sessions later, it's still going. Because the need hasn't gone away.

In this episode we go deep on why James believes every single one of us is born a singer - and what it actually takes to help people believe that about themselves. We talk about Bantam of the Opera, the Bradford City fans choir he built from scratch that sang on the pitch at Valley Parade, performed for the King, appeared on BBC Sports Personality of the Year, and is now the subject of a BBC One film. We talk about what it means to lead without ego, to make belonging your life's work, and to build communities that outlast you.

James also opens up about the dark year that taught him the lesson every leader needs to hear: you can't pour from an empty cup.

In this episode:

• Why singing is the fastest way to bond a group of strangers (Oxford University's Icebreaker Effect)
• How James gets a room full of sceptics singing - without them realising it
• What Sofa Singers taught him about the global hunger for connection
• The message from an IVF patient that changed everything
• Why he walked away from a safe teaching career - and never looked back
• What "finding your tribe" really means in the age of loneliness
• His maverick moment: conducting the BBC Philharmonic with 50 football fans

🎙️ Inside the Maverick Mind is the podcast exploring the mindset, moments and maverick moves behind extraordinary lives.

📖 James's book: Do Sing — Reclaim Your Voice, Find Your Singing Tribe 🌐 Sofa Singers: [sofasingers.com] 🎵 Bantam of the Opera:

Subscribe so you never miss an episode — and if this one moved you, share it with someone who needs to hear it.

InsideTheMaverickMind #JamesSills #SofaSingers #BantamOfTheOpera #Singing #Wellbeing #MentalHealth #Leadership #Belonging #Podcast #Choirestarter

What does it take to build a standout hospitality business — and make it feel personal at every level?

In this episode of Inside the Maverick Mind, Emyr Afan sits down with Giovanni Malacrino — restaurateur, entrepreneur, and one of the driving forces behind Cardiff’s modern food and hospitality scene.

From his Italian roots to building a name in Wales, Giovanni shares the reality behind running hospitality businesses in a fast-moving, high-pressure environment. This isn’t just about food — it’s about people, standards, energy and creating places that others want to be part of.

👉 Subscribe for more Maverick Minds

💬 Comment below — what makes a great hospitality experience for you?

What does it take to build one of the UK's most celebrated sports production companies from scratch - with a new baby, a gut feeling, and no safety net?

Emyr Afan sits down with Sunil Patel, CEO and co-founder of Whisper, the award-winning team behind Channel 4's Formula One coverage, the Paralympics, International Cricket, and the BAFTA-winning A United Kingdom: Women's Euros 2022.

Sunil opens up about growing up the son of a corner-shop family, discovering his passion for sport and TV at Teddington School, and the defining moment he walked away from a BBC staff job - and nearly became a police officer - before co-founding Whisper with
Jake Humphrey and David Coulthard.

In this conversation, Sunil and Emyr explore:

• How ADHD became Sunil's superpower in high-pressure decision making
• Why diversity of lived experience - not just background - drives creative output
• The maverick philosophy behind remote production and Whisper's Cardiff Broadcast Centre
• What it felt like to step back into the VT coordinator's seat at the British Grand Prix
• The legacy of Eddie Jordan and lessons from two decades of taking the shot

From the Formula One paddock to the Paralympics, from London to Cardiff, this is a masterclass in backing yourself, building culture, and refusing to stay in your lane.

🎙️ "A maverick is someone who takes risks and lives with the consequences." - Sunil Patel