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Sacha Lord is the founder of Parklife Festival and The Warehouse Project — two of the UK's most successful live event brands, built over 30 years from a market stall in Liverpool.

He served as Greater Manchester's Night-Time Economy Adviser, became a Sunday Times bestselling author, and helped shape Manchester's cultural landscape into what it is today. He is one of the most influential figures in UK hospitality and events. And it all started with selling leather jackets.

In this episode, Sacha sits down with Emma to talk about what really happens when you stop listening to everyone telling you to play it safe. He opens up about anxiety, self-belief, and the mindset behind building iconic brands — as well as the mistakes, the leadership lessons, and the moment he knew it was time to let go.

This is one of the most honest conversations Emma has had on the podcast. If you've ever doubted yourself, felt stuck, or wondered whether now is the right time to start something new this one's for you.

Emma and Sacha cover:

• How he went from market trader to building world-renowned events
• Why most people give up too early — and how to push through
• How to build teams you can genuinely trust
• The leadership lessons behind scaling large organisations
• How to know when it's time to exit a business
• Why passion still matters, even at the top

"If you've got a passion for something, don't listen to anybody. Just do it."

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