In this candid conversation, Andrew Swanson (Co-Founder of Forerunner) sits down with Amanda Havard (Founding Partner at Innovation Engine) to unpack what it really takes to turn a fuzzy idea into a successful, people-centered innovation. Together, they explore how creatives and strategists can reshape the way companies think about video, marketing, collaboration, and problem-solving, whether you’re launching a startup, running a franchise, or leading a community initiative.

Using their work on the "What Could BGB" campaign (a collaboration with Jigsaw, a division of Google, and the city of Bowling Green, KY) as a case study, they walk through how human-centered design, strategic creative partnerships, and asking the right questions can unlock measurable outcomes.

Topics Covered:

* The overlap between creativity, strategy, and innovation
* Rethinking video: from deliverable to business driver
* Defining success and value in creative partnerships
* The power of collaboration in local ecosystems
* Moving beyond silos: from video shop to full creative agency
* Why trust, diagnostics, and early involvement matter

Whether you're a creative, entrepreneur, or business leader, this conversation is packed with real-world insights on how to think more holistically and humanely about the work you do.