From Conflict to Consumer Backlash: How Multinational Corporations Navigate Boycotts in the Middle East and Beyond
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From Conflict to Consumer Backlash: How Multinational Corporations Navigate Boycotts in the Middle East and Beyond
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Get ready for an eye-opening look at international business in the Middle East, where global icons like Starbucks and Carrefour face a massive wave of consumer activism. This podcast uncovers the high-stakes strategies used by mega-brands to survive intense boycotts, from dramatic market exits to clever local rebranding. Discover how "halo brands" and local partners are the new front line in protecting global reputations during the world's most sensitive geopolitical crises.
Citation: Benmamoun, M. (2026). From Conflict to Consumer Backlash: How Multinational Corporations Navigate Boycotts in the Middle East and Beyond. AIB Insights. https://doi.org/10.46697/001c.155276.
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