Propagation - Why Some Ideas Go Viral and Others Die Alone

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Propagation - Why Some Ideas Go Viral and Others Die Alone

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About this listen

Felix Mercer explores why ideas spread through social networks like wildfire while others vanish—revealing it's not about content quality, but network architecture. Drawing on research from Barabási and Centola, he unpacks scale-free hubs, clustering, and complex contagion that determine what goes viral.

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This content was created in partnership and with the help of Artificial Intelligence AI

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