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Most martial arts school owners think they need more leads.

But after working with hundreds of schools and managing over $1M in advertising spend, we’ve discovered the real problem usually isn’t lead generation — it’s what happens after the lead comes in.

In this episode of the MAMFSO Podcast, Gus Lopez (Lead Hunter Media) and Allie Alberigo break down why many martial arts schools struggle to convert leads into actual students, even when their ads are generating interest.

You’ll learn:

• Why buying more leads won’t fix your enrollment problems
• The biggest follow-up mistakes martial arts schools make
• How to increase trial bookings and reduce no-shows
• The systems top schools use to turn leads into paying students
• Why your follow-up process matters more than your ads

If you’re a martial arts school owner looking to increase enrollments, improve your booking rate, and build a marketing system that actually converts leads into students, this episode will change how you think about marketing your school.

Listen now and learn how to stop chasing leads and start building a system that converts them.

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If you own a gym or martial arts school and want to scale without burning out, this episode is required listening.

In this episode, we sit down with Dan Uyemura, co-founder of PushPress, the platform powering over 5,000 gyms worldwide, to have a real operator-to-operator conversation about what actually drives sustainable growth in the fitness industry.

We break down why most gym owners stay trapped trading time for money, the difference between chasing short-term revenue versus building long-term business value, and the core systems gyms must have in place before growth actually works.

You’ll also learn why automation isn’t about doing less work — it’s about scaling without chaos, how PushPress thinks about long-term gym owner success beyond software, and why so many gyms hit a ceiling even when leads and sales are coming in.

If you’ve ever felt like growth created more problems instead of freedom, marketing brought leads but no clarity, or systems were always something you planned to “fix later,” this episode will resonate.

No hype. No fluff. Just practical insights from someone who actually cares about gym owners winning.

🎧 Best enjoyed with a notebook.

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The Holiday-to-New-Year Strategy That Builds a Dominant 2026 | Martial Arts Marketing Podcast

In this episode, Gus Lopez and Allie Alberigo break down the exact Holiday-to-New-Year marketing strategy martial arts school owners must use to start 2026 with momentum, enrollments, and predictable growth — instead of scrambling in January.

Most school owners slow down during the holidays.
The smart ones set the board now and dominate the New Year.

You’ll learn:

• How to position your school for New Year enrollment spikes
• Why January rewards prepared owners and punishes procrastinators
• The biggest mistakes schools make between Christmas and New Year’s
• How to use paid ads + automated follow-up to generate consistent leads
• How AI systems can follow up, book appointments, and increase show-ups
• What it actually takes to build a scalable, dominant martial arts business in 2026

This episode is for martial arts school owners who are serious about:

• Growth, not excuses
• Systems, not guesswork
• Accountability, not hope
• Long-term dominance, not short-term survival

If you want to start 2026 with momentum, clarity, and a real plan, this episode will show you how.

🎙 Hosted by:

• Gus Lopez – Founder of Lead Hunter Media, martial arts marketing & automation expert
• Allie Alberigo – Industry leader and trusted authority in martial arts business growth

📅 Recorded: Friday, December 12, 2025
🎧 Subscribe for more martial arts marketing, lead generation, and business growth strategies