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Rule of 40

Rule of 40

By: Utiliti Group
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 Rule of 40 is the podcast for founders and investors who are serious about scaling technology companies onto the global stage. Hosted by Jason Serda and Josh Ayscough, it focuses on what actually drives outcomes at scale. Execution, not ideas, is where companies win or lose.2026 Economics Personal Finance Social Sciences
Episodes
  • The Metrics That Actually Matter | Episode 2

    The Metrics That Actually Matter | Episode 2
    Apr 16 2026
    In this episode of Rule of 40, Jason Serda and Josh Ayscough get practical on one of the most important questions for scale-up founders: how do you know if your business is actually heading in the right direction? They make the case that undisciplined growth is dead. The era of raising capital to paper over execution problems is over, and founders now have one crack at getting it right. Key topics include: Burn multiple, net revenue retention, and payback period — the three metrics that matter most and why tracking the direction of travel matters as much as the number itself. Why most founders report these metrics without tracking whether they are improving or deteriorating quarter on quarter. The rubric: Jason's defined operating framework that keeps founders executing to a plan rather than managing by instinct. The episode also goes into bridge funding and what separates a bridge that leads somewhere from one that doesn't. Specifically: What investors are looking for when founders come back to market for a bridge round. How to tell the difference between a double shuffle with a clear destination and a delay that amplifies existing problems. Why more capital into a business with deteriorating metrics makes things worse, not better. A practical guide to scaling with discipline and building the kind of business that stands up when investors look closely. Follow Jason Serda on LinkedIn: Jason Serda | LinkedIn Follow Josh Ayscough on LinkedIn: Josh Ayscough | LinkedIn Listen on Spotify: Rule of 40 on Spotify Watch on YouTube: [Insert Link] For all enquiries: Contact - Utiliti Group
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    40 mins
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