In this episode of the IGTM Discovery Podcast, Tom Irwin sits down with Will Hewitt from 59club to explore how data, customer feedback, and service excellence are shaping the future of golf and hospitality.

Drawing on nearly three decades of experience across club management, resorts, and golf operations, Will covers the evolution of guest expectations, the role of mystery shopping and performance benchmarking, and why the most successful venues are those that truly listen to their customers.

Tom and Will discuss:

- How 59club helps clubs and resorts improve performance through data and training

- The importance of measuring the complete guest journey

- Why customer feedback is more valuable than assumptions

- Common mistakes golf venues make when interpreting performance metrics

- The balance between technology, AI, and human hospitality

- Creating memorable first impressions and personalised experiences

- Pre-arrival communication strategies that drive engagement and revenue

- How leading golf resorts are using data to make better business decisions

This episode offers practical insights into what separates good venues from truly outstanding ones.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IGTM Discovery Podcast, we sit down with golf travel expert Daniel Jones of Haversham and Baker to explore the continued boom in golf tourism and why today’s golfers are chasing far more than just tee times.

From bucket-list trips to St Andrews and Royal Troon, to the hidden gems that often leave the biggest impression, Daniel shares insights from over a decade in the golf travel industry. The conversation dives into the rise of experience-led travel, the growing influence of social media on golf tourism, and why authenticity matters more than ever for travelling golfers.

We also discuss:

• Why golf travel demand continues to grow post-pandemic
• The appeal of links golf and the Open Championship rota
• How off-course experiences shape modern golf trips
• Why lesser-known courses are becoming traveller favourites
• The realities of rising green fees and long booking windows
• How destinations across Scotland, Ireland, England and Wales are evolving

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Episode two of the IGTM Discovery Podcast explores how trusted brands, global standards and new commercial thinking are helping shape the next chapter of golf.

Host Tom Irwin sits down with Duncan Rougvie of PGA Branded Properties where the conversation moves into the commercial opportunities shaping the wider golf industry today.

Hosted on Acast. See acast.com/privacy for more information.