PR expert Gloria Chou is back to break down what Etsy sellers are still getting wrong about PR in 2026 and why visibility isn't just for big brands. We dive into the mindset shift that makes you "PR-ready," how to pitch your shop (even with 20 listings and no audience), what actually makes the media care about your products, and how to turn features into real traffic and sales with simple, strategic moves.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Join Scaling Society for support, training, and community: https://www.howtosellyourstuff.com/scaling-society
Gloria is our special guest this month.

Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort

Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

PREVIOUS EPISODES WITH GLORIA:

Ep 204 | Get ChatGPT to Sell Your Etsy Products FOR YOU

https://www.howtosellyourstuff.com/blog/204

Ep 177 | Beat the Etsy Summer Slump with Strategic PR Features

https://www.howtosellyourstuff.com/blog/177

Ep 153 | How to Get Your Etsy Products Featured in the Media

https://www.howtosellyourstuff.com/blog/153

FIND GLORIA:

Gloria's Free PR Masterclass: http://www.gloriachoupr.com/masterclass

Find Gloria:@gloriachoupr

https://www.instagram.com/gloriachoupr/

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/230

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

This week I'm chatting with Juna of Detour Shirts on YouTube who has over 30 years of experience in Print on Demand. We're talking all about Kittl and why it's such a great all in one tool for new sellers, how to improve your designs, and POD wisdom that never changes with time.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort

Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

Kittl Full Tutorial 2025 - https://youtu.be/BT8l1iujTbk?si=bLxH8yeMwK2UJEgo

Kittl Video - https://youtu.be/uNUrZj-I1TE?si=_WQ_yqoio63RHAbp

Kittl Flows - https://youtu.be/QVDNB91yD4A?si=Pa0OpCcTOz6R3cHx

My Favorite Kittl Features - https://youtu.be/xPc4XpdDu6U?si=nojMEyTovvjK_I9-

Stop Jumping Between AI Tools Use Kittl Instead - . https://youtu.be/qiEaEvtApdA?si=lEBiZzZuYUW7tzNQ

FIND JUNA:

https://www.youtube.com/@DetourShirts

https://x.com/detourshirts

https://www.instagram.com/detourshirts/

https://www.skool.com/theshirtheads/about

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/229

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

If you want to break through the noise in the POD space on Etsy, you've got to hear Kelley's success story as a busy Mama! By focusing on giftable products in a high demand niche and obsessing over the aesthetic of her perfect customer– she scaled her shop to over $75k in revenue in her first 18 months on Etsy.

**"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com

STUFF I MENTIONED:

Check out ProfitTree's new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87

Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane)

Profittree Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s

Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort

Submit your questions for the upcoming FAQ episode:

https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ

CONTACT KELLEY:

Email: kelleynewm@gmail.com

HOW I HELP ETSY SELLERS GROW:

⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society

⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop

⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting

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🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp

FIND LIZZIE:

Find me on Instagram and TikTok @HowtoSellYourStuff

HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/

HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/228

*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

LIBSYN & KAJABI DISCLAIMER: A quick heads up — this episode includes a paid sponsor mention.