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Grow Your Law Firm

Grow Your Law Firm

By: Ken Hardison
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The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Know When It's Time to Leave With Dana Brooks

    How to Know When It's Time to Leave With Dana Brooks
    Jun 26 2026
    Welcome to episode 337 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks of Fasig | Brooks, a successful plaintiff's law firm with offices in Tallahassee and Pensacola, Florida. Dana shares how personal changes, professional growth, and a desire to return closer to family led her to rethink where she needed to focus her time, energy, and leadership.

    The conversation focuses on the difficult question many business owners and professionals eventually face: when is it time to leave, shift roles, or move into a new chapter? Dana explains how fear, ego, loyalty, and identity can keep people in situations that no longer fit. She also discusses the importance of leaving with intention, having direct conversations, and creating an "elegant exit" instead of reacting from burnout or frustration.

    What you'll learn in this episode:

    1. Recognizing When It's Time for Change
      - How to tell the difference between burnout, boredom, and growth
      - Why personal and professional shifts often start before you fully admit them

    2. Why Leaving Is So Difficult
      - How fear, ego, loyalty, and identity can keep people stuck
      - Why staying too long can be costly emotionally and professionally

    3. Creating an Elegant Exit
      - How to leave a role, firm, or chapter with honesty and respect
      - Why direct conversations are better than passive-aggressive frustration

    4. Moving Toward Something, Not Just Away
      - Why it matters whether you are running from something or moving toward something better
      - How purpose, family, and quality of life can guide major decisions

    5. Finding Clarity Before You Make a Move
      - Why writing things down can reveal what you already know
      - How objective guidance from a coach, therapist, or trusted advisor can help you avoid emotional decisions




    Resources:
    Website: fasigbrooks.com
    LinkedIn: linkedin.com/in/dana-brooks-a8616817
    LinkedIn: linkedin.com/company/fasigbrooks
    Facebook: facebook.com/FasigBrooks
    Instagram: instagram.com/fasigbrooks



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 mins
  • Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan

    Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan
    Jun 19 2026
    Welcome to episode 336 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to answer a critical question for growing firms: Who's really in charge of your marketing?
     As law firms add SEO, PPC, LSAs, billboards, TV, social media, and community outreach into the mix, the marketing machine gets louder, but not necessarily smarter. Ken and Eric break down why many firms lack a true marketing orchestrator, what the CEO's role should be in protecting the brand, and how firms can stop obsessing over impossible attribution and start focusing on what actually drives growth.


    What you'll learn in this episode:
     1. Who Should Own the Marketing Vision
    - Why most "marketing directors" are implementers, not strategic leaders
    - The need for a single orchestrator to align vendors, channels, and goals

    2. The CEO's Role in Brand and Message
    - Why law firm owners must never delegate their voice or positioning
    - How others execute the message without changing its intent

    3. Creating Accountability with Marketing KPIs
    - How scorecards define what a "win" looks like for marketing roles
    - Why objective KPIs work better than subjective creative judgment

    4. Engagement vs. Vanity Metrics
    - Why likes and clicks don't equal future clients
    - How engagement signals real interest and intent

    5. Rethinking Marketing Attribution
    - Why single-source tracking no longer works in modern marketing
    - How testing, correlation, and small tweaks improve results over time



    Resources: Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 mins
  • How Fair Plaintiff Funding Supports Better Case Outcomes With Rachel McCarthy

    How Fair Plaintiff Funding Supports Better Case Outcomes With Rachel McCarthy
    Jun 12 2026
    Welcome to episode 335 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Rachel McCarthy, Executive Director of The Milestone Foundation, a nonprofit organization that provides low-cost pre-settlement and post-settlement funding to plaintiffs across the country. Rachel shares how the Foundation was created to offer an alternative to high-interest funding models and help injured individuals navigate financial hardship while pursuing their legal cases.

    The conversation focuses on the role plaintiff funding plays in access to justice and how the right funding structure can benefit both plaintiffs and attorneys. Rachel explains how the nonprofit model works, why the Foundation offers simple interest rates significantly below many traditional providers, and how funding can help plaintiffs avoid settling cases prematurely due to financial pressure. She also discusses the importance of attorney involvement in the process and why firms should evaluate funding options carefully when guiding clients.


    What you'll learn in this episode:

    1. How Nonprofit Plaintiff Funding Works
      - How the Milestone Foundation provides pre-settlement and post-settlement funding
      - Why the nonprofit structure allows for lower simple interest rates

    2. Why Fair Funding Matters
      - How high-interest funding can negatively impact plaintiffs and settlements
      - Why lower-cost funding can improve financial stability during litigation

    3. The Connection Between Funding and Case Outcomes
      - How financial pressure can force plaintiffs into early settlements
      - Why funding can help attorneys fully pursue case value

    4. Evaluating Funding Options for Clients
      - Why attorneys should understand the terms and costs of funding providers
      - How different firms may negotiate different rates for clients

    5. Why Litigation Timelines Are Increasing
      - How more personal injury cases are moving into litigation
      - Why insurance company delays can extend case timelines and increase pressure



     Resources:
    Website: themilestonefoundation.org
    LinkedIn: linkedin.com/company/the-milestone-foundation Facebook: facebook.com/TheMilestoneFdn Instagram: instagram.com/themilestonefoundation



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    Show More Show Less
    21 mins
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