Do you really need a website to start attracting therapy clients?

In this episode of Good Enough Counsellors, I’m joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away.

We explore what actually helps potential clients find and choose you, from the power of networking and word of mouth referrals to the importance of building trust through your authentic voice. Vicky also brings her personal experience of searching for a therapist, offering valuable insight into how clients make their decisions.

If you’ve been feeling pressured to have everything in place before putting yourself out there, this conversation is a gentle reminder that getting found is often about simple foundations rather than perfection.

Takeaways:

• You don’t have to do everything at once. Simple steps like networking and referrals can be powerful starting points.
• A website is most effective when strong foundations are already in place, such as clarity about who you'd most like to work with.
• Authenticity builds trust. Clients are more likely to reach out when they feel they have a sense of who you are.
• Word of mouth remains one of the most effective ways to attract new clients.
• Progress over perfection is often the key to building a sustainable private practice.

Connect with Vicky on her website HERE or via LinkedIn HERE

You can find details of Therapy Growth Group HERE

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?

In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.

More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.

If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.

• How comparison knocks your confidence
• Why we often compare things that aren’t actually the same
• The difference between low-cost offers and higher-support spaces
• Why private practice isn’t a zero-sum game
• How comparison shows up in pricing, niching, and visibility
• Why talking about your work isn’t “selling”
• How to be fairer and kinder to yourself

Therapy Growth Group

If you’re looking for support to grow your private practice, Therapy Growth Group offers:

• Regular live calls and Ask Me Anything sessions
• Support with profiles, blogs, and social media
• A small, committed community of therapists
• Ongoing guidance tailored to your situation

You can read more about it HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility

This gorgeous episode with Laura has helped so many people that I've decided to share it again.

It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.

Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.

Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.

Takeaways:

• How to transition from a part-time to a full-time practice
• Staying steady when client numbers dip
• The value of focusing on what's within your control
• Using live videos to build trust and visibility
• How to move from anxiety to confidence as a therapist
• Financial planning to ride out the quieter sessions

Fee Calculator: access the Fee Calculator mentioned in the episode HERE

Connect with Laura Knight:

🌐 Website: https://www.seeclearcounselling.co.uk

📘 Facebook: See Clear Counselling – Anxiety Specialist

📸 Instagram: @seeclearcounselling

📧 Email: laura@seeclearcounselling.co.uk

👥 Dorset Counsellors Network: Facebook Group or email Laura to join

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords

private practice, growing private practice, counselling directory, marketing for therapists, private practice tips, online counselling, video marketing for therapists, self-care for therapists, counselling business strategies, overcoming anxiety in business, financial management for therapists, establishing a counselling practice, networking for therapists, private practice success