From Prompts to Performance: The Rise of Vibe Marketing
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From Prompts to Performance: The Rise of Vibe Marketing
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About this listen
The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next.
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