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Fractional CMO Show

Fractional CMO Show

By: Casey Stanton
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 Marketers of the world! Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over, and why are we giving away marketing strategy for free? With advancements in AI, we're all seeing the marketing department shrink from the bottom-up and companies need YOU to serve them as their Fractional Chief Marketing Officer. It's time to solve bigger problems and bring home bigger paychecks. It's time to create the lifestyle we deserve, and to make a greater impact. This is the Fractional CMO Show and I'm Casey Stanton. Join me as we explore this growing industry and learn to Solve Bigger Problems as marketing leaders The Fractional CMO Show is sponsored by CMOx, the number one company to teach you how to attract, convert and serve high-paying Fractional CMO clients on your terms.Copyright 2025 All rights reserved. Career Success Economics Marketing Marketing & Sales
Episodes
  • The 5-Part Marketing Team All Fractional CMOs Must Build

    The 5-Part Marketing Team All Fractional CMOs Must Build
    Apr 14 2026
    As a Fractional CMO, you're not supposed to do everything. So who — or what — does? In this episode, Casey breaks down the five-resource allocation framework: the exact model he uses to staff a marketing department without becoming the person who handles it all. He walks through each layer in plain terms — full-time hires, contractors, agencies, fractional talent, and AI agents. When to use each one. Where they break down. And how to sequence them so your 10 hours of CMO time actually multiplies into 40, 80, or more hours of output. The goal isn't to be cheaper. It's to be faster. But here's the trap Casey flags early: don't walk into a client engagement waving your AI toolkit like a merit badge. The CMO who leads with "look what I can automate" is solving the wrong problem. Your job is to build a marketing department that works — full-time people as the foundation, everything else layered on top when it earns its place. Agents aren't automations. Agencies aren't contractors. And your client's bookkeeper definitely isn't your fractional CFO. The distinctions matter, and Casey makes them clear. Key Topics Covered: What a "marketing technician" is — and why it's your ideal first hire The Upwork trick that tells you if a contractor is quoting you honestly Why agencies are mercenaries (and when that's exactly what you need) The difference between an automation and an agent — and why your clients need to understand it How to use AI to replace tasks, not people — and move your team to the next layer Why you should never let a six-month agency renewal sneak up on you The dangerous place CMOs end up when they become the "AI person" on the team 🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 📅 Schedule your call today: 👉 CMOx.com/call We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success! 🤝 Join the Fractional CMO Community 🤝 Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact. 👉 CMOx.com/community Looking forward to seeing you inside! 🚀 🎙️ Stay Ahead with the Fractional CMO Show 🎙️ Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 👉 CMOx.com/podcast Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 👉 FractionalCMOShow.com Subscribe today and start leveling up your marketing game! 📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint. The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future. Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
    Show More Show Less
    21 mins
  • Claude Code for Fractional CMOx

    Claude Code for Fractional CMOx
    Apr 7 2026

    AI isn't just changing how marketers work — it's changing who gets to work at all. In this episode, Casey goes live inside Claude Code and builds a full conference PowerPoint from a single prompt. The product is fake. The lesson is very real.

    He walks through the whole thing in plain language — no coding, no agency, no waiting. Deck built. Formatting fixed. Converted to a scrollable website. Uploaded to a server. And the whole time, the bigger point is hanging in the air: if you can do this, what exactly are you still paying people to do?

    But Casey pumps the brakes. Nerding out on AI tools is the dessert. Winning clients, commanding premium rates, and solving big problems — that's the meal. The CMOs pulling $40–50K a month aren't the ones with the coolest tech stack. They're the ones who knew when to pick up the tool and when to put it down.


    Key Topics Covered:

    - Why Casey calls this "separation season" — and which side of it you want to be on

    - What Claude Code can do that writing LinkedIn posts with AI cannot

    - How to build, fix, and iterate on AI outputs using plain language

    - The automation vs. agent distinction your clients actually need

    - Why choosing one platform and committing beats chasing the best tool

    - Why AI is dessert — and what the meal is for Fractional CMOs​​​​​​​​​​​​​​​​



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.

    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    1 hr and 10 mins
  • Separation Season

    Separation Season
    Mar 31 2026

    We're in separation season—and Casey wants you to feel that. In this episode, he breaks down why the rise of AI isn't just a productivity upgrade, it's a fundamental reshaping of entire industries. The fractional CMOs who thrive won't be the most experienced. They'll be the ones who understand what's actually happening and move accordingly.

    Casey walks through the legal world's e-discovery transformation as a case study—what used to take two months and a team of paralegals can now be done in 48 hours. That's not an efficiency gain. That's a category collapse. And the same thing is coming for your clients' industries. Your job is to figure out where, and get there first.


    Key Topics Covered:

    - Why Casey calls this moment "separation season"—and what that means for your book of business

    - How AI is collapsing entire job categories, not just streamlining them

    - Why using AI to write social media posts is like using a knife to pick your teeth

    - Why chasing the "best" AI tool is a distraction from the real work

    - Why keeping your options open is actually the weakest move

    - What fractional CMOs should be doing with their thinking time right now



    🌟 Take the First Step Toward Growth with CMOx 🌟

    Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

    📅 Schedule your call today:

    👉 CMOx.com/call

    We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!



    🤝 Join the Fractional CMO Community 🤝

    Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

    👉 CMOx.com/community

    Looking forward to seeing you inside! 🚀



    🎙️ Stay Ahead with the Fractional CMO Show 🎙️

    Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

    👉 CMOx.com/podcast

    Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

    👉 FractionalCMOShow.com

    Subscribe today and start leveling up your marketing game!



    📚 Master the Game with These Must-Read Books 📚

    Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

    The Fractional CMO Method

    Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

    👉 CMOx.com/book

    Find Your CMO

    Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

    👉 CMOx.com/find-your-cmo

    Start reading and take control of your marketing future.

    Connect with Casey Stanton:

    LinkedIn: https://www.linkedin.com/in/caseystanton/

    Website: https://caseystanton.com/
    Show More Show Less
    27 mins
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