A shortage in healthcare providers in an overcrowded pool of patients has created a gap in access, increasing the need for more convenient and accessible care options. To fill the void, healthcare organizations rely on a network of partnerships and the implementation of digital patient engagement tools. These engagement tools are convenient communication platforms that allow patients to manage their care using electronic devices. But how do digital engagement services compare to traditional service lines?

Richard Baldwin, a digital marketing veteran, uses his 14-plus years of experience to lead a team of digital engagement service professionals at Prisma Health, South Carolina's largest healthcare system. Under his tutelage, his team has created convenient and consumer-friendly tools, including the Care Finder. Using the Care Finder allows patients to enter their symptoms, answer a series of questions, and make a selection from a list of recommended care options. Consumer engagement services are more efficient, unlike multi-step service lines that require additional navigation that lead to patient frustration.

In this episode of For the Better, Ben Cash interviews Richard Baldwin, Manager of Digital Engagement Services at Prisma Health, to discuss digital engagement services and its impact on healthcare efficacy. Richard explains the shift towards consumerization in healthcare, how the pandemic impacted digital engagement services, and how AI and other innovative technologies can revolutionize the healthcare system.

As the demand for self-service continues to grow across industries, self-scheduling has become a patient expectation in the health sector. Online self-scheduling allows patients to find and book healthcare appointments at their convenience. This service model saves tremendous time and resources for hospitals that have previously relied on staff to schedule appointments. However, not all patient scheduling solutions are equal. How can stakeholders create a dynamic scheduling system that prioritizes patients?

Christina Valls is the Associate Director of Product and Enablement at Cedars-Sinai, a Los Angeles-based nonprofit pioneering innovative patient care. She stresses the importance of a defined strategy in achieving the benefits of the self-scheduling initiative she led. Christina and the Cedars-Sinai Medical Center team pivoted by tackling the entire patient journey while maintaining the business imperative of the project. As a result of this strategy, the hospital has seen a record-breaking increase in appointments and new patients, with a 14% drop in average daily call volumes.

In this episode of For the Better, host Ben Cash welcomes Christina Valls, Associate Director, Product and Enablement at Cedars-Sinai, to discuss Cedars-Sinai's breakout results with self-scheduling. Christina highlights the importance of a consumer-centric approach to self-scheduling initiatives, navigating the challenges of digital health transformation, her team's plan for the future, and the value of change management principles in a healthcare setting.

There's a chilling reality that children go hungry, and they are losing even more meals they depend on from the effects of the pandemic.

Feeding children who do not have access to healthy resources is the heart of Michelle Tunno's work — it's why she created the buy one, feed one fund within her organization. As the Founder and CEO of Bella Tunno, a personality-filled baby and parent accessory brand, Michelle is doing her part to eliminate hunger, racism, and cultivate an environment of diversity, empowerment, and education. Her personality-driven products are sustainable and functional — with just the right splash of fun and humor. So, how can you leave a legacy through your brand that impacts the next generation?

In this episode of For the Better, host Ben Cash is joined by Michelle Tunno, Founder and CEO of Bella Tunno, to discuss innovative ways to give back with each product sold. Michelle talks about the mission and meaning behind Bella Tunno, success during uncertain times, and producing sustainable and practical products.

In this episode of For the Better, Lauren Minors, Director of Partnerships and Marketing for Reason One, sits down with Maureen Li, the Digital Marketing Technology Manager at Emerson Health. They discuss Maureen's unique journey from an art history major at Tufts University to her pivotal role in healthcare marketing. Maureen delves into how her background in art and psychology equipped her with transferable skills that have driven her success and shaped her approach to the website redesign project at Emerson Health.

The conversation highlights the importance of making healthcare information accessible and patient-friendly, emphasizing an evidence-driven methodology and strategic partnership with internal stakeholders to prioritize patient experience. Maureen's fresh perspective and curiosity demonstrate how embracing a beginner's mindset can lead to innovative solutions in healthcare marketing.

Given the innate desire of humans to be understood by their peers and society, it is no wonder that anthropologists, sociologists, and psychologists dedicate themselves to researching cultures, societies, and individuals to better understand human behavior and reasoning. But how can businesses leverage this knowledge of human nature to enhance their reach in the marketplace?

Dean Browell, Chief Behavioral Officer at Feedback, discovered his passion for digital ethnography — the study of human behavior through online mediums — while pursuing his PhD in education. Applying ethnographic methods to social platforms helps Dean's clients understand their target audiences' online routines and trends. Implementing digital ethnography in your company can provide insight into your customers' engagement, how they share your brand within their community, and what determines their decision to purchase your product.

In this episode of For the Better, host Ben Cash welcomes Dean Browell, Chief Behavioral Officer at Feedback, to discuss digital ethnography and its importance and impact on the marketplace. Dean shares how digital ethnography compares to other mediums of research and data research methods, how we can use social listening to reach consumers through multiple channels, and the importance of creating and maintaining your brand's persona.

Joel Sadler and Allyson Sutton are the Co-founders of Sightsee Global LLC. Through its coffee bar and retail shop, Sightsee creates a sense of fun, community, and social advocacy in Charleston, South Carolina.

Being a business owner comes with its perks, but it also comes with many challenges. You must work hard to promote your business and keep your loyal customers. What do you need to do to remain competitive in the modern business world? How can you keep your audience engaged with your brand? It's also hard to balance business life while being a force for positive social change.

In this episode of the For the Better podcast, Ben Cash sits down with Joel and Allyson to discuss valuable insights on running a business. They discuss building a solid connection with your customers and positioning your brand's value to the community. If you want to thrive as an entrepreneur, there are several things you can do to set yourself apart from the crowd. Discover strategies to keep your customers loyal today. Stay tuned!

Technology has revolutionized the way we live, work, and interact with each other. And the healthcare industry is no exception. Digital transformation has made it possible to deliver healthcare innovatively, from virtual consultations to remote monitoring of patients. However, this transformation is not without its challenges. How can healthcare organizations fully realize the value of digital innovation?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. According to him, prioritization and pragmatism are crucial to success in digital health, as overambitious goals can lead to decreased productivity. He emphasizes the importance of reducing friction in the digital healthcare experience, particularly on the consumer side and restructuring data management systems to enable AI to make a meaningful impact. In addition, organizations must embrace a cost-conscious approach to digital transformation, integrating new technologies while being mindful of investment strategy and financial constraints.

In this episode of For the Better, Ben Cash chats with Aaron Mauck, Vice President and Executive Partner at Advisory Board, to explore the challenges and opportunities of digital transformation in healthcare. Aaron highlights minimizing friction in healthcare delivery, adopting a cost-conscious approach to digital transformation, and improving AI's impact through effective data management. He provides valuable insights on leading strategic initiatives and fostering growth in retail healthcare.

Generosity is capable of creating profound change in the world. Imagine how our posture towards generosity would grow if nonprofits prioritized their relationship with us, furthering our desire to give to organizations and charities. What steps can nonprofits take to create personal relationships with their donors?

Gabe Cooper, the Founder and CEO of Virtuous, is passionate about creating market-defining software that helps nonprofits reimagine generosity. Virtuous is currently the only responsive fundraising platform designed to assist nonprofit teams in building better donor relationships and increasing their impact. Gabe encourages nonprofits to incorporate personalized communication into their fundraising tactics and observe the effects on donor retention and monetary gifts.

In this episode of For the Better, host Ben Cash sits down with Gabe Cooper, Founder and CEO of Virtuous, to discuss responsive fundraising and how to implement it in nonprofits. Gabe highlights the importance of innovating processes, executing innovative strategies in smaller organizations, embracing failure, and finding the right next step. Listeners will gain valuable insights on how to make their fundraising efforts more effective and impactful.