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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Tanya Iverson, CEO and Fitness Coach, Your Personal Best Fitness (YPB)

Episode Overview

In this episode, Jarvis T. Gray sits down with Tanya Iverson, a fitness coach and entrepreneur, to explore her journey from broadcast journalism to launching her own boutique fitness business focused on helping women regain health and confidence. Together, they discuss growth strategies, client retention, lead generation, moving business online, and the vital importance of purpose-driven entrepreneurship in the healthcare and wellness space.

Key Topics Covered

Tanya Iverson’s Story and Mission (00:55 - 08:54)

• Transitioned from journalism to fitness after a life-changing personal health experience
• Found passion in helping women overcome gym intimidation and achieve wellness goals
• Commitment to building mobility, energy, confidence—not just aesthetic results

Programs and Services (05:17 - 07:43)

• Specializes in one-on-one and couples coaching
• Packages offered: 3, 6, and 12 months, tailored to each client’s goals and lifestyle
• Strong emphasis on nutrition coaching and accountability

Unique Approach (09:09 - 10:26)

• Compassionate, client-centered coaching—meet clients where they are
• Focused on lifestyle change, not a drill sergeant mentality

Business Strategies and Growth Challenges (15:18 - 39:43)

• Goals for monthly revenue and systematizing consistent, high-quality lead generation
• Current marketing includes Thumbtack, referrals, and occasional social media or ads
• Importance of an ideal client avatar and personalized lead magnets
• Creating partnerships/joint ventures with complementary local businesses
• Structure a formal referral system to leverage high client retention
• Ideas for moving parts of the coaching business online (e.g., group programs, paid communities)

Live Events as a Growth Engine (49:14 - 01:01:02)

• Strategy: Commit to 10 consecutive events to refine the approach, increase confidence, and attract new clients

Actionable Takeaways

• Develop multiple lead magnets targeting different pain points specific to your ideal client
• Actively promote freebies across every digital touchpoint
• Build joint ventures with clinics, therapists, spas, and product vendors aligned with your audience
• Systematize your referral process, including structured asks and reward incentives
• Expand business reach through virtual and in-person workshops, testing and refining over time
• Commit to building out online group programs and consider dedicated paid online communities for long-term scalability

Connect with Tanya Iverson

• Instagram: @ypbfit
• LinkedIn: Tanya Iverson
• Facebook: Tanya Lawson Iverson
• TikTok: @ypbfit (limited content)
• Website: ypbfit.com

Free Resource

• 20-Minute Busy Mom Workout Guide
  Download your jumpstart fitness plan (link in episode show notes on podcast platform)

Book a Complimentary Co

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Featured Speakers

• Jarvis T. Gray, Host, Healthcare Business Strategist
• Jason Teichner, Guest, Owner/Managing Partner, Natural Healing with Jason T.

Episode Highlights

• Jason Teichner's Journey:
  Jason Teichner shares his personal story growing up around health and nutrition, his battle with Hodgkin's lymphoma, and the struggle with post-treatment side effects. His healing journey drove him to formal training and ultimately to launching his wellness business, aiming to help others heal from chronic health conditions when conventional methods have failed. 00:52 – 03:39
• Mission & Purpose:
  Jason Teichner is committed to helping those who haven't found relief through traditional or even naturopathic care. His mission is to simplify healing by finding root causes through in-depth symptom assessment and providing clear action steps. His approach is built on empathy, as he personally relates to the challenges his clients face. 04:59 – 06:55
• Unique Approach:
  Jason Teichner describes his method as focused on root cause healing—moving away from 'trial and error.' He emphasizes a slow, step-by-step plan individualized for each client, ensuring their bodies aren't overwhelmed. He positions his service as different from practitioners who offer generic solutions. 07:42 – 09:15
• Personal Values & Definition of Success:
  Jason Teichner highlights his spirituality, his desire to serve, and his commitment to fair, value-based pricing without “gouging.” Success for him transcends revenue—it’s about client impact, enjoying his work, and the capacity to give back and help others with additional resources. 09:50 – 14:53
• Business Strategy Discussion:
  Jarvis T. Gray coaches Jason Teichner through strategic basics for business growth:
  • Building a detailed client avatar focusing on psychographics
  • Crafting a market-dominating position
  • Developing a compelling marketing message using a conversion equation (interrupt, engage, educate, offer)
  • Documenting the sales process and leveraging CRM
  • Focusing on event marketing and workshops (both online and in-person)
  • Creating no-risk offers and corporate wellness programs
    See timestamps 15:00 – 43:27 for detailed guidance.
• Lead Generation Challenges:
  Jason Teichner speaks candidly about previous struggles with paid and organic marketing, noting that most of his business comes from word of mouth. He expresses the need for a strategic overhaul, with Jarvis T. Gray providing actionable next steps. 17:09 – 19:55
• Presentation & Event Marketing:
  Jarvis T. Gray encourages Jason Teichner to host regular workshops/presentations to build local reputation and direct client connections. Jay Teichner outlines his typical speech topics, emphasizing client pain points and leading prospects to take action. 32:31 – 36:59

Resources & Links

• Learn More / Connect:
  • Website: healhealheal.com
  • Book: Get Thin for Life by Jason Teichner (available on Amazon)
• Health Biz Scorecard:
  • Take the scorecard mentioned by Jarvis T. Gray to assess your own business growth strategies.

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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Matt Dusick, Vice President of Clinical Institutes, Providence St. Joseph Health

Opening Insights

• Matt Dusick shares the importance of gratitude as a core leadership mindset and describes a family ritual centered on reflecting on positive events and gratitude 01:36.
• Jarvis T. Gray discusses his own family’s gratitude practice and emphasizes creating intentional moments of reflection 03:00.

Matt Dusick's Role and Journey

• Oversees clinical institutes/service lines for Providence St. Joseph Health, one of the largest faith-based healthcare systems in the US, with a portfolio of $14 billion in net service revenue 04:35.
• Responsibilities include executive sponsorship of cardiovascular, oncology, neuroscience, women’s and children’s services, GI, robotics, ortho, and more 05:00.
• Entry into healthcare shaped by foundational family values and unexpected turns, including “lucky” opportunities that steered his career toward clinical leadership 06:18.

Leadership Trends and Clinical Leaders

• Excitement about the growing number of clinical leaders (e.g., physicians, advanced practice providers) taking executive roles to drive transformation in healthcare 10:52.
• Calls for more structured leadership training for clinicians stepping into leadership roles, emphasizing soft skills (empathy, listening) alongside technical skills 12:55.

The Human Side of Leadership

• Matt Dusick discusses pivotal leadership lessons, namely, that “culture eats strategy for breakfast”—culture and people matter as much as strategy and data 14:28, 15:20.
• Shares a personal story highlighting the emotionally charged spectrum experienced daily in healthcare settings, from moments of joy to moments of loss, underscoring the need to see the humans behind the data 17:25.

Influences and Key Lessons

• Credits his wife, Judy, a healthcare executive, for insight: “When vision and reality have a baby, that’s strategy” 20:30.
• Stresses making the “party” of leadership inviting so others are eager to join the work 21:19.

Challenges and Opportunities in Healthcare

• Biggest challenge: Critical workforce shortages across all healthcare roles, such as physicians and nurses; recruitment difficulties highlight a looming crisis predicted long ago 22:04.
• Biggest opportunity: Leveraging creativity, new care models, technology (AI, telehealth, virtual care), and ecosystem thinking to meet care needs despite workforce constraints 23:56.

Rapid Fire Round

• Inspiration: Deep sense of accountability and being part of an effective, supportive team 25:40.
• Advice: “Proceed until apprehended”—be bold 27:40.
• Reflection: Focus on influencing the wide middle of stakeholder bell curve rather than trying to please everyone 28:03.

Connect With Matt Dusick

• LinkedIn: Matt Dusick
• Podcast: “Providence Heart Matters” (no longer producing new episodes, but past episodes available) 33:48.

Contact / Follow-up

• Reach Matt Dusick on LinkedIn.
• Access past episodes of “Providence Heart Matters” for insights into cardiovascular care.

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Host: Jarvis Gray, The Quality Coaching Co.

Guest: Ariana Reinhart, Founder, Balanced Soul Awakening

Episode Highlights

Ariana's Journey

• Ariana Reinhart shares her early experiences with spiritual communication, how she tried to suppress her gifts, and ultimately embraced her path as a healer and coach 00:00.
• She discusses the impact of visions and premonitions on her well-being and her decision to start her own spiritual and healing journey 00:14.

Building Balanced Soul Awakening

• Ariana Reinhart recounts her professional background in healthcare and psychology, detailing how her blend of these perspectives influences her practice 01:37.
• She describes the challenges she faced with burnout, toxic relationships, and personal growth, which now inform her work with clients 03:49.

Core Mission and Offerings

• Empowering burnt out women to reclaim energy, confidence, and love, enabling lives filled with peace, joy, and authenticity 05:48.
• Upcoming workshop: "Break Free from Burnout—Rewire Your Mind for Peace and Power," a free masterclass co-hosted with Lacey Enger 06:31.
• Practicum offering: Free and discounted sessions of the Evolutionary Alchemy program, focused on quantum field work and spiritual activations 07:56.

Differentiators

• Unique dual background in healthcare and holistic spiritual healing 10:04.
• Deep personal empathy for the pain points of burnout and emotional suppression, plus intuitive and energetic modalities 10:55.

Values in Practice

• Importance of self-awareness and authenticity in all client relationships and transformational work 11:37.
• Vulnerability and personal truth as keys to genuine connection and growth 13:41.

Ariana's Vision of Success

• Success means living authentically, helping as many people as possible, and increasing visibility through public speaking and retreats 14:19.

Business Growth & Strategy

• Goals for the next 90 days: increasing visibility, collaboration, and refining service offerings 15:36.
• Highlights the role of networking, launching a podcast, and starting to work with practice clients 16:05.

Expert Strategy Insights from Jarvis

• Strategic planning: hone the market dominating position and avatar
• Offer development: focus on corporate wellness packages for healthcare executives and their teams 27:03
• Lead generation: leverage LinkedIn for executive outreach and utilize live workshops/online events 29:53
• Referral programs and joint ventures with aligned health and wellness businesses
• Structured coaching packages (3, 6, and 12 month options) to meet monthly revenue goals 36:06

Stay Connected with Ariana

• Instagram: @Balanced Soul Awakening
• LinkedIn: Ariana Reinhart
• Podcast: "Reclaiming Me" on Apple Podcasts

Key Takeaways

• Integrating healthcare and spirituality can offer a unique and transformative coaching perspective.
• Focus on self-awareness, authenticity, and deep empathy as foundational business values.
• Strategic planning, niche targeting, and relationship-based marketing are essential for solopreneurs in wellness.

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• Suleima Salgado shares her guiding leadership mindset, "It's not about being in charge. It's about taking care of the people who you're in charge of."

• Suleima Salgado discusses her journey from front-desk bilingual translator in public health to leadership in telemedicine (02:36).
• Passion for public health and the value of seeing direct impacts in the community (03:05).
• Telemedicine as both an access tool and a means of making healthcare more efficient and patient-centered (00:12, 15:16).

• Trends of note:
  • Integration of Virtual Reality (VR) in telemedicine, especially for pediatric and senior populations (04:43).
  • VR pilot programs in Puerto Rico for older adults, tackling depression through immersive cultural experiences (05:16).
  • AI’s emerging role in telehealth, including provider notes and patient intake (09:36).

• Telemedicine usage has fluctuated post-pandemic but is here to stay (06:50).
• Main challenge: Integrating telehealth into existing workflows and EHRs (14:40).
• Barriers to adoption:
  • Lack of awareness/reimbursement and coding confusion (16:12)
  • Ongoing broadband and technology access gaps (16:41)

• Pivotal moment: learning to let go of previous roles that no longer fit and embracing change, especially for a better work–life balance through telehealth (10:49).
• Key advice from a mentor: “Your opinion matters, your perspective matters… If you don’t share your insights, the room loses the opportunity to hear your perspective” (13:11).
• Encouragement to leaders: use your voice, don’t stay quiet (20:14).

• Telemedicine can create access benefits for small healthcare businesses and practices, including in rural communities (18:03).
• Suggests utilizing Telehealth Resource Centers for best practices and models (18:30).

• "Crucial Conversations: Tools for Talking When Stakes Are High" by Stephen Covey (21:09)
• "The Survival Guide" (on dealing with difficult people and conversations) (21:27)

• Suleima Salgado is excited about expanding telemedicine’s maternal, infant, and child health applications (23:17), and personal growth through the Leadership Gwinnett program (22:33).

• LinkedIn: https://www.linkedin.com/in/suleimasalgado/
• Website: gpth.org

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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Kevin Gordon, VP of Supply Chain, Grady Health System

Episode Highlights

• Leadership Mindset:
  Kevin shares his guiding principles: “To whom much is given, much is required,” and never asking his team to do what he wouldn’t do himself.
• Career Journey & Supply Chain
  Kevin describes transitioning from roles in food & beverage and retail to healthcare supply chain at Grady. He discusses the wide-ranging scope of supply chain, including equipment, procurement, contracts, and social impact.
• Pivot to Healthcare:
  The move into healthcare was inspired by the desire for a steadier schedule, leading to a fellowship that revealed the 24/7 nature of healthcare—but ultimately proved to be a worthwhile decision.
• Defining Excellence:
  Building a results-driven, best-in-class supply chain team has been central to Grady’s recent recognition. Kevin credits success to assembling a strong team and focusing on best practices, rather than external accolades.
• Technology & AI in Healthcare:
  Discussing current trends, Kevin points to technology and AI as game changers, especially for supply chain processes like contract management and procurement, emphasizing that AI should enhance—not replace—human roles . He gives practical examples of how AI can save costs and minimize errors.
• Leadership Lessons:
  Two pivotal stories:
  • Choosing staff safety over operational loss when facing a hazardous situation in a previous job
  • Learning from a micromanager what not to do as a leader, building a leadership “bucket list” of do’s and don’ts.
• Influences & Mentors:
  Kevin Gordon emphasizes the importance of a strong leadership network and calls out multiple mentors from each stage of his career who provided key opportunities and guidance.
• Opportunities & Challenges:
  • Opportunity: Leveraging technology and improving supply chain processes remain critical for healthcare’s future.
  • Challenge: Political instability, changing regulations, and moving financial targets make strategic planning difficult, especially in supply chain (e.g., tariffs, government funding).
• Developing Future Leaders:
  Kevin Gordon describes creating an undergraduate internship program at Grady for exposure to non-clinical business roles in healthcare.
• Personal Why:
  His commitment to improving healthcare was galvanized by negative experiences his father faced as a patient, inspiring Kevin Gordon to do his part to improve patient care, even in non-clinical roles.

Connect with the Guest

• LinkedIn: Kevin D. Gordon
• Grady Health System: Visit their website or follow on LinkedIn.

Internship Program at Grady

• Paid, 9–10 weeks summer internships in finance, IT, supply chain, HR, facilities, and other non-clinical areas.
• Applications open between Thanksgiving and winter break; final project presentation to health system leaders.
• For more information, check Grady’s career page or contact Kevin Gordon on LinkedIn.

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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Mark Moore, Chief Security Officer, Dayton Children's Hospital

Episode Summary

In this episode, Jarvis welcomes Mark Moore, Chief Security Officer at Dayton Children's Hospital. Together, they explore the critical topic of workplace violence in healthcare, the intersection of physical and digital security for leaders, and personal lessons in leadership shaped by experiences from the Marine Corps to executive protection. Mark shares invaluable perspectives on building safer hospitals and highlights actionable insights for healthcare leaders navigating today's rapidly evolving landscape.

Key Topics & Insights

• Leadership Mindset:
  Mark discusses the "1% better every day" mindset, drawn from his endurance athlete training, and how compounding small improvements positively impact his professional and personal life.
• Career Journey:
  From serving in the Marine Corps and executive protection for high-profile clients (including Dr. Henry Kissinger and Bill & Melinda Gates), to leading security at Dayton Children's Hospital, Mark’s career path is filled with dynamic transitions and valuable lessons.
• Workplace Violence in Healthcare:
  The episode dives deep into the increasing threats faced by healthcare executives and staff, especially following high-profile incidents. Mark outlines how the integration of physical and digital executive protection is rapidly becoming essential and how organizations can better support and protect their teams.
• Executive Protection Trends:
  The convergence of physical and cyber threats is a growing concern. Mark shares strategies—including the use of organizations like the International Association for Healthcare Security and Safety—to help leaders anticipate, manage, and mitigate risks.
• Memorable Leadership Lessons:
  Mark candidly reflects on early career challenges, including the impact of negative leadership examples, and how they shaped his management philosophy. He emphasizes learning from both good and bad role models and the importance of handling crucial conversations.
• Community Partnerships:
  Mark and Jarvis T. Gray highlight the vital role of hospital consortia and collaborations with law enforcement, emergency services, and community leaders to ensure safety and respond to public health challenges together.
• Rapid-Fire Q&A:
  Mark shares his inspirations (the Marine Corps and his family’s influence), his best leadership advice, favorite resources including “Crucial Conversations,” and his commitment to continuous improvement both in security and on the endurance race course.

Notable Quotes

• “If you get 1% better every day, that improvement compounds.” – Mark
• “There are lots of things we can do to make our leaders a harder target, that don’t interfere in their daily lives.” – Mark
• “Bad news, unlike fine women and good scotch, does not get better with time.” – Mark

Resources & Mentions

• Book: “Crucial Conversations”
• Organization: International Association for Healthcare Security and Safety (IAHSS)
• Community: Greater Dayton Area Hospital Association (GDHA)

Connect with Mark

• LinkedIn:

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