Episode 1: Cart before the horse: Strategy vs. Tactics
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Episode 1: Cart before the horse: Strategy vs. Tactics
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Narrated by:
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Summary
Marketers are mistaken.
And much of the marketing discourse is simply wrong.
When you listen to what I’m about to say, you may think it’s common sense, but think about how we are doing things.
Many of us are doing marketing backwards.
We are focused on tactics before building the strategy.
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