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Entrepreneur to Author

Entrepreneur to Author

By: Scott A. MacMillan
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Summary

 A clear, concise, and compelling mix of first-person narrative and expert guests that takes the listener on a journey of writing and publishing their expertise-based, nonfiction book. From content creation to story strategy. From building authority to growing a business. From Entrepreneur to Author.Copyright Scott A. MacMillan Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • E2A 106 Writing Mining for Value: Frameworks, Feedback, and a Two-Week First Draft

    E2A 106 Writing Mining for Value: Frameworks, Feedback, and a Two-Week First Draft
    May 12 2026
    In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan interviews chartered engineer and consultant Alex Franklin, Managing Director at First Principles Consulting and author of Mining for Value. Alex shares how years of notes, client work, and reflection on operational chaos in mining became the raw material for his book. When he stepped into the Managing Director role, he used writing as a way to clarify who the firm serves, what problems they solve, and how they create value—essentially turning the book into a strategic thinking tool for himself and a translation layer between site leaders and executive decision-makers.
    Alex explains that much of the first draft came together in about two weeks because he’d already been mentally working on the ideas for a long time. The real work was in iterating: shaping the manuscript around a proven nonfiction structure (problem → big idea → how-to), refining and renaming his consulting frameworks so they were simple and communicable on the page, and testing concepts through beta readers and a keynote talk. The result is a book that not only captures hard-won industry knowledge at a time of brain drain in mining, but also serves as a practical, educational asset for his business and a way to scale his expertise to a broader audience.

    SHOW LINKS
    Free operational performance assessment: https://firstprinciplesconsulting.com/score

    GUEST BIO
    Alex Franklin is a Chartered Engineer, Managing Director at First Principles Consulting and author of Mining For Value, A Blueprint to Eliminate Chaos, Scale Production, and Unlock Latent Capacity. Alex pairs his diverse, global expertise across sectors with a value investor’s mindset to help bridge the gap between the boardroom and the blast site. He is focused on changing the conversation in mining from reactive to proactive; believing operational risk can be minimised, not just managed, creating resilient growth, whilst leaving less money left on the table.

    CONNECT WITH ALEX
    Book Website: firstprinciplesconsulting.com/book
    Website: firstprinciplesconsulting.com
    LinkedIn: linkedin.com/in/alex-j-franklin/
    YouTube: @alex.j.franklin

    CONNECT WITH SCOTT
    entrepreneurtoauthor.com
    grammarfactory.com
    info@grammarfactory.com

    LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
    Instagram (@scottamacmillan) instagram.com/scottamacmillan
    Show More Show Less
    22 mins
  • E2A 105 AI-Supported Writing for Entrepreneurs: How Georgia Stormont Shaped Selling in the Paddock Without Losing Her Voice

    E2A 105 AI-Supported Writing for Entrepreneurs: How Georgia Stormont Shaped Selling in the Paddock Without Losing Her Voice
    Apr 21 2026
    In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with agricultural sales coach, speaker, and podcaster Georgia Stormont about her new book, Selling in the Paddock: A People-First Framework for Sales in Agriculture. Drawing on years spent working directly with growers across Australia, Georgia wrote the book for sales reps, sales leaders, and national sales managers who spend their days driving up farm driveways and into rural retail stores. She explores what makes ag sales different from other industries—the emotional weight of living where you work, volatile profit cycles, and the often-unspoken grief when seasons of effort are wiped out by weather or markets—and shows readers how to have conversations that truly land, handle objections with confidence, and close sales without sacrificing trust.Built around her “Selling in the Paddock” blueprint, the book deliberately starts with “know yourself” rather than product knowledge or tactics. Georgia explains that most ag sales professionals are technically strong but underdeveloped in self-awareness, communication, and emotional intelligence—the “power skills” that drive real-world results. Selling in the Paddock helps readers understand their own style, recognize what drives their customers, and adapt to build stronger relationships and better outcomes in the field. Georgia also shares how she collaborated with AI tools to structure her ideas in a way that worked with her dyslexia and neurodivergent thinking while keeping every story and insight authentically hers, resulting in a practical, people-first guide for anyone looking to sell more confidently and compassionately in agriculture.GUEST BIO Georgia Stormont is an agricultural sales coach, speaker and podcast host dedicated to helping people sell with confidence in the ag industry. After spending more than 15 years working as a sales representative in horticulture, driving farm tracks and sitting at kitchen tables with growers, Georgia saw first-hand how different selling in agriculture is from most other industries.Today she works with agribusiness companies across Australia to help sales teams communicate better, build stronger relationships with growers and ultimately sell more effectively. Through coaching, workshops and facilitation, Georgia focuses on practical tools that work in the real world of agriculture — where trust, reputation and long-term relationships matter.She is the host of the podcast Selling in the Paddock, where she speaks with farmers, sales reps and industry leaders about the conversations that drive agriculture forward. Georgia is also the author of the upcoming book Selling in the Paddock, a people-first framework for selling in agriculture.Based in Melbourne, Georgia continues to work closely with growers and ag businesses and remains passionate about supporting the next generation of agricultural sales professionals.CONNECT WITH GEORGIA Book Website: amazon.com.au/Selling-Paddock-People-First-Confidence-Agriculture/dp/1998528812 Website: curiousgeorgiacoaching.com LinkedIn: linkedin.com/georgiastormontInstagram: @curiousgeorgiacoachingCONNECT WITH SCOTTentrepreneurtoauthor.comgrammarfactory.comLinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillanInstagram (@scottamacmillan) instagram.com/scottamacmillan Medium (@scottamacmillan): scottamacmillan.medium.com
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    23 mins
  • E2A 104: Writing Between Flights: Turning Quiet Moments into a Leadership Book with Wendy Walker

    E2A 104: Writing Between Flights: Turning Quiet Moments into a Leadership Book with Wendy Walker
    Feb 10 2026
    In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with seasoned marketing leader and author Wendy Walker about the hidden emotional and psychological realities of leadership. Drawing from more than two decades in high-pressure, globally distributed corporate roles, Wendy shares how her book Between Flights took flight—quite literally—on airplanes, in the liminal space between meetings, cities, and family time.

    Wendy and Scott explore why so many leaders carry the “unspoken” parts of leadership alone, why reflection is not a luxury but a vital leadership practice, and how small, intentional pauses can help leaders stay grounded and aligned with their values. Wendy also describes her journey from writing purely for herself on her phone’s notes app to sharing her reflections on LinkedIn and ultimately publishing them as a book.

    Whether you’re an executive, an emerging leader, or an entrepreneur aspiring to authorship, this conversation offers a calm, honest look at what it really takes to lead with heart in high-intensity environments—and how writing can help you process, make sense of, and ultimately share those experiences with others.

    GUEST BIO
    Wendy Walker is a marketing leader, creative advocate, and thoughtful voice on what it really takes to lead with heart. For more than two decades, she has shaped brands and cultures across industries and continents, guiding teams through growth, transformation, and creative reinvention.
    She believes leadership is not about titles or power, but about the impact we have on others — and the energy we leave behind long after we’ve moved on.
    Wendy’s career has spanned senior marketing roles at global, regional, and startup levels, always anchored in the conviction that creativity and clarity can drive both impact and integrity. Beyond the corporate world, she has played a significant role in shaping the industry as Founder and President of the International Advertising Association (IAA) Singapore chapter, Global Board Member of the IAA, and former Chair of The Marketing Society in Singapore, where she was awarded the title of Fellow. In 2025, she served as Global Jury President for the Creative B2B category at the Cannes Lions International Festival of Creativity, leading discussions that celebrated bold, transformative work on the global stage.

    SHOW LINKS
    LinkedIn Newsletter linkedin.com/newsletters/7323567288211714049/
    Get the book: amazon.com.au/Between-Flights-Reflections-Unspoken-Leadership/dp/199852874X

    CONNECT WITH WENDY

    LinkedIn: linkedin.com/ in/wendywalkersg

    CONNECT WITH SCOTT
    entrepreneurtoauthor.com
    grammarfactory.com

    LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
    Instagram (@scottamacmillan) instagram.com/scottamacmillan
    Show More Show Less
    16 mins
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