In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only tells you the dos, they give you the absolutely do nots so authors can ask the Big Ask in a way that feels good. They’ll even cover how to follow up on a “no” and why it’s not always a closed door.

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The Coaching Habit, Michael Bungay Stanier

Scale Solo, Pia Silva

Rich Relationships, Selena Soo

Before the Bestseller, Alex Strathdee

The Subtle Art of not Giving a F*ck, Mark Manson

Running with Lions, Julian Winters

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Trigger Warning: This episode discusses sexual abuse, while not in detail, it may be disturbing and/or triggering to some listeners and viewers.

In this surprise episode, Mike and AJ break down the Amy Griffin controversy and how authors can learn from it. Amy Griffin authored the book The Tell, in which she recounts a repressed memory of alleged sexual abuse. However, Griffin’s classmate, Jane Doe, filed a lawsuit saying that the alleged story of SA was not Griffin’s, but Doe’s. Mike and AJ discuss the issue of authors taking stories that aren’t their own and how to learn from other stories without creating a false narrative.

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In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!

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Nir Eyal, Hooked

Mike’s Monday Night Reading (Audio)

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In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)

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Vickie Lanthier, High Agency Human

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In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

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Vickie Lanthier, High Agency Human

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The Dysregulated Kid, Dr. Roseann Capanna-Hodge

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My Favorite Murder, Episode 501 (Explicit content warning!)

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In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!

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Joyspan, Dr. Kerry Burnight

AJ’s Writing Sprint Marathon sign up (Free!)

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