Culture By Design cover art

Culture By Design

Culture By Design

By: Heather Smith
Listen for free

About this listen

Meet business owners and executives who recognize that employee culture is too important to be left to chance. Each week, we dive into how companies like yours transform accidental norms into purposeful strategies that accelerate growth while enabling employees to thrive. If you're eager to turn culture into a competitive advantage for your small or mid-sized business, Heather Smith, CEO of Talent Elevated, will give you practical strategies for designing culture with intention and unlocking employee potential. Find the clarity, focus, and actionable insights to build a workplace where your team is invested in their work, their colleagues, and the company mission—even when business priorities feel overwhelming.© 2026 Heather Smith Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • 09. Leading with Urgency, Winning with Culture: Matt Kane on Scaling Teams That Last
    Apr 16 2026

    Business leaders often feel that everything is urgent in their business. The challenge is that when everything is urgent, team members are confused, important work doesn’t get done, and real priorities get lost in the shuffle.


    My guest today shares a take on approaching urgency in a way that supports progress and forward momentum.


    When Matt Kane describes the kind of urgency that benefits growth, he’s not focused on speed of action. Instead, he talks of clear, strategic and precise action focused on the ultimate goals of the business.


    In our conversation, Matt brings decades of experience scaling revenue teams to focus on the questions that matter most: How do you build a culture that holds under pressure? How do you lead with urgency without sacrificing precision? And what does it really take to scale a team without losing the people at the heart of it?


    Matt Kane is the Chief Revenue Officer at Navigate360, the leading provider of safety and well-being solutions for schools. As CRO, he is responsible for the company’s revenue-generation strategy. Over his 30+ year career, he has successfully driven companies to grow their revenue by as much as 81%, significantly expand their market share, and achieve a successful public offering.h


    Listen to the full episode to hear:

    • Why urgency doesn't mean speed — and what it actually means to move with urgency and precision
    • How the culture you build internally is the single biggest driver of what your customers experience externally
    • What most leaders get wrong about hiring during periods of rapid growth — and how to get ahead of it
    • How to lead through mergers and acquisitions without losing the cultural DNA that made the acquired company worth buying
    • What "leading from the front" really looks like across a multifaceted leadership team

    Learn More About Matt Kane:

    • Navigate360
    • Connect on LinkedIn


    Resources:

    • Tuckman Model: Stages of Group Development
    • What is the DiSC assessment?


    Learn More About Heather Smith:

    • Talent Elevated


    Show More Show Less
    43 mins
  • 08. The Hidden Engine of Growth: Mike Ware on Culture as Strategy
    Apr 2 2026

    When a leader is tasked with creating a major turnaround in a business, or even getting out of a plateau, culture might be the last thing on their mind. But being intentional about culture as a strategy that supports the bottom line can create outcomes and momentum that they never dreamed of.


    Mike Ware lived this when he was put at the helm of a 40-year-old organization that was literally days from going under and brought them to the healthiest financial position they’ve ever been in. And the culture within that company was instrumental to that success. In our conversation, Mike shares practical advice and key takeaways for leaders in the thick of challenging times. We also talk about how, in his current role as a strategist and executive coach, he guides business owners to get clear about the why behind our work more than the how and how that influences culture.


    Mike Ware is a proven strategist and executive coach specializing in helping owner-operated businesses break through growth plateaus. As Founder and CEO of MAMCO, he provides hands-on strategic implementation services. His Five Factors approach has enabled clients to rethink their business models and achieve nearly 300% revenue growth through innovative diversification and enhanced engagement.


    Listen to the full episode to hear:

    • Key indicators other than your P&L that your business isn’t where it needs to be
    • How clarity and transparency build trust and calm in an organization
    • How clear, strategic quarterly goals set up teams for success
    • The top three areas to assess to decide if you’re ready to diversify revenue
    • Why perks and benefits don’t solve culture problems, and what leaders need to focus on instead


    Learn More About Mike Ware:

    • MAMCO: http://mamco.org/
    • Connect on LinkedIn: https://www.linkedin.com/in/michaelawarejr


    Learn More About Heather Smith:

    • Talent Elevated: https://www.talentelevated.org


    Resources:

    • Hidden Potential: The Science of Achieving Greater Things, Adam Grant
    • Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
    • Simon Sinek: How great leaders inspire action | TED Talk
    Show More Show Less
    47 mins
  • 07. Response-Ability in Action: How Self-Aware Leaders Build Stronger Cultures with Diana Lowe
    Mar 19 2026

    In this episode of Culture by Design, I’m joined by executive coach Diana Lowe for a thoughtful conversation about the inner work of leadership. Diana blends positive psychology with cognitive behavioral coaching to help leaders uncover the beliefs and patterns that shape how they show up at work.

    We explore why self-awareness is such a critical leadership skill, how outdated leadership paradigms are shifting, and why leaders need a “village” of support to grow and thrive.

    Diana also shares how hidden beliefs that are often formed early in life, can influence leadership behavior, and how developing greater awareness can help leaders build healthier cultures, stronger teams, and more sustainable success.

    Diana Lowe is an executive coach, speaker, and the Founder and CEO of Blue Light Leadership, where she helps organizations retain top talent by transforming how leaders show up. Diana has experienced firsthand the emotional toll of working under technically brilliant but emotionally unskilled leaders—an experience that shaped her mission to change workplaces from the inside out.


    With a Master of Science in Positive Psychology and Coaching Psychology and credentials as an ICF Professional Certified Coach (PCC), Diana blends research-based coaching, Positive Psychology, Neuro-Linguistic Programming, and Mental & Emotional Release (MER) to address one of the most pressing challenges in business today: the human cost of bad leadership. She has coached leaders from many Fortune 500 organizations and is the bestselling author of Hard to Handle: A High Performer Paradox, a practical and compassionate guide for HR leaders and executives navigating difficult leadership dynamics while striving to protect culture and performance.


    Listen to the full episode to hear:

    • Why self-awareness is the foundation of effective leadership
    • How unconscious beliefs can shape leadership behaviors like micromanagement
    • Why today’s leaders need to break away from the “know everything” leadership model
    • The role of feedback, vulnerability, and reflection in modern leadership
    • How energy management and personal values impact leadership effectiveness

    Learn More About Diana Lowe:

    • Blue Light Leadership: https://bluelightleadership.com/
    • Connect on LinkedIn: https://www.linkedin.com/in/dianaelowe/
    • Hard to Handle: A High Performer Paradox: https://bookshop.org/p/books/hard-to-handle-a-high-performer-paradox-diana-lowe/8047d386958a60c1
    • FREE ERG and Workshop PDF: https://hardtohandlebook.com/
    • Forbes Coaches Council Column: https://www.forbes.com/councils/forbescoachescouncil/people/dianalowe/


    Learn More About Heather Smith:

    • Talent Elevated: https://www.talentelevated.org
    Show More Show Less
    39 mins
No reviews yet