Why your coworking space should partner with local creatives"Ideas are currency, you know. And you're never broke if you got ideas... Everything we are looking at around us came from an idea. So for me, they are, it is a currency within itself."— KoderKoder runs Undeniable Studios, a music production conglomerate built from youth clubs, pirate radio, and 10,000 hours of free studio time in Brockley.He's now the first Creative in Residence at Blue Garage in Lewisham, where he's installing a commercial music studio, planning his Circle the Ends tour, and bringing brand partnerships to local creatives.The partnership model is simple: the coworking space provides infrastructure and network access. Koder brings cultural programming, creative energy, and a proven track record of "fostering local greatness."This conversation unpacks how Koder built an independent music career without major label backing, what he learned from Miguel (co-founder of WeWork) about the tension between community and revenue, and why creative infrastructure in the neighbourhood matters for young people who can't afford to travel into town.Bernie met Koder at Unreasonable Connection on 24th February. The conversation kept circling back to one theme: barriers to entry.Who feels welcome in a coworking space? Who gets access to creative infrastructure? Who has to leave their neighbourhood to find the room, the equipment, and the people who believe in their work?Koder's philosophy is stark: "You're never broke if you got ideas."But ideas need space to develop. They need microphones, mixers, and rooms where you can close the door and record without your mum shouting upstairs. They need Uncle Dennis types—local mentors who teach you how to use a DAW without charging £500 for a course.This episode is for operators who want to turn a corner of their space into a studio, a rehearsal room, or a cultural residency. It's for operators who know their neighbourhood has talent but don't know how to give that talent access.Koder's built the model. He's willing to replicate it. The question is whether your space is ready to move from desk rental to creative infrastructure.Timeline Highlights01:43 – Koder introduces himself: "I'm known for my ability to put my memories and my experiences on record, make music essentially. And I'm also known for being a connector of people."02:24 – The Undeniable ecosystem: started as Undeniable Records in 2017, expanded into Undeniable Studios, then Undeniable Films. "It's a conglomerate... the arm that I would say is the most active at the moment... is Undeniable Studios."03:31 – Early career: youth clubs in the ends, building local buzz, girls playing his songs on old Nokias at the back of the bus. "It was before social media... sometimes I'll be travelling around Lewisham, people be playing my songs on bus, singing the words, and they didn't even know it was me."04:56 – Learning in real time: "The reason I can say words like conglomerate... it's not because I've done a business course... I was taking risks... betting on myself... and I was coming across people that was like, actually, what you're doing should all sit under one thing called a conglomerate."06:48 – Uncle Dennis's front-room studio in Brockley: "When he found out that I was into music, he taught me the basics of how to record myself and how to use a mixer... my journey of self-sufficiency kind of started with... my Uncle Dennis."08:41 – What he was listening to at 14: Craig David, So Solid Crew, S Club 7, Wiley, early Dizzee Rascal. "I was a very UK garage or super pop kid... I didn't really have a hip-hop upbringing."11:19 – At 20: started Indigo Child Records with his friend Age. Artists like Nadia Rose and Sam Tompkins came through that era. "We didn't understand the business of things, but we just knew how we wanted to feel and the flexibility we wanted."14:52 – The guest list rule: "If you wanted a free ticket or you was on the guest list, the rule was you had to bring someone who'd never heard of Koder before."16:42 – Missing the stage: "That's why this year I'm gonna hit the road again on my Circle the Ends tour... I miss being out there and touching the people and just feeling that energy of being on stage."21:54 – What he learned from Miguel (WeWork co-founder): "The importance of community in a space... but the danger of what happens when things are very community-centric and revenue's prioritised... finding that balance is key."28:10 – The philosophy: "Ideas are currency. You're never broke if you got ideas... the ability to back and bring an idea to life is a form of currency."32:08 – Creatives in Residence at Blue Garage: "We're gonna put a music studio in Blue Garage... also planning the Circle the Ends tour in the space... the merch, the signage, and all of the physical products... will be made there."34:58 – Fostering local greatness: "My drive and my commitment is for other coworking spaces that are ...
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40 mins