Choiceology with Katy Milkman cover art

Choiceology with Katy Milkman

Choiceology with Katy Milkman

By: Charles Schwab
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Can we learn to make smarter choices? Listen in as host Katy Milkman--behavioral scientist, Wharton professor, and author of How to Change--shares stories of high-stakes decisions and what research reveals they can teach us. Choiceology, an original podcast from Charles Schwab, explores the lessons of behavioral economics to help you improve your judgment and change for good. Season 1 of Choiceology was hosted by Dan Heath, bestselling author of Made to Stick and Switch. Podcasts are for informational purposes only. This channel is not monitored by Charles Schwab. Please visit schwab.com/contactus for contact options. (0321-1S88)2026 Charles Schwab & Co., Inc. All rights reserved. Member SIPC. Unauthorized access is prohibited. Usage will be monitored. Economics Personal Finance Science Social Sciences
Episodes
  • Death by Dashboard
    May 18 2026

    From stocks to fitness to video games, real-time performance data is available everywhere these days. Seeing desirable upward trends feels amazing. But when there's a drop, it can feel like the world is ending.

    In this episode of Choiceology with Katy Milkman, we explore what happens when we judge performance too much in the short term.

    Cora Kennedy takes us inside the world of collegiate esports, where constant performance data shapes how players think and compete—including Cora herself. We also hear from Dan Ginn, who was a smartwatch devotee who checked his fitness data morning, noon, and night—until a serious illness forced him to rethink his habits.

    Lastly, Katy speaks with Shlomo Benartzi, professor emeritus, behavioral decision-making, at UCLA Anderson School of Management. Shlomo shares his research on why we tend to overreact to short-term losses—and how this tendency helps explain a puzzle that has long stumped economists.

    Choiceology is an original podcast from Charles Schwab.

    If you enjoy the show, please leave a rating or review on Apple Podcasts.

    00:00 Introduction

    00:50 The Competitive World of Esports Stats

    03:42 This Is Choiceology

    04:15 Smartwatch Data Obsession Gone Awry

    10:55 Checking Immediate Data Can Sabotage Long-Term Goals

    11:46 The Equity Premium Puzzle and Myopic Loss Aversion With Shlomo Benartzi

    23:27 Katy Milkman Reflects on Managing Myopia

    Important Disclosures

    The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.

    This material is intended for general, informational and educational purposes only. This should not be considered an individualized recommendation or personalized investment advice. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.>

    Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.

    All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.

    The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.

    Past performance is no guarantee of future results.

    Investing involves risk including loss of principal.

    Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors. Lower rated securities are subject to greater credit risk, default risk, and liquidity risk.

    There are risks associated with investing in dividend paying stocks, including but not limited to the risk that stocks may reduce or stop paying dividends.

    The books How to Change: The Science of Getting from Where You Are to Where You Want to Be , Save More Tomorrow and The Smarter Screen are not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the books and makes no representations about their content.

    (0526-GE5U)


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    26 mins
  • A Comedy of Economic Errors
    May 4 2026

    Imagine you're cleaning out your grandmother's attic when you notice a floorboard that doesn't quite sit right. You pry it up—and find $10,000 hidden beneath it. It's a startling discovery, but also a window into another way of thinking about money. Your grandmother was likely part of a generation that lived through hard financial times—a depression, unemployment—and saved for a rainy day, even when times became good.

    In this episode of Choiceology with Katy Milkman, we're looking at how major economic events impact us and influence how much risk we're comfortable taking.

    Frank Ferrante shares the story of legendary comedian Groucho Marx and how Groucho fared during and after the stock market crash of 1929.

    Next, Katy speaks with Ulrike Malmendier, the Cora Jane Flood Professor of Finance at UC Berkeley's Haas School of Business. Ulrike's research reveals how major economic events can reshape our instincts about risk in ways that can last a lifetime, long after the circumstances that caused them have changed.

    Choiceology is an original podcast from Charles Schwab.

    If you enjoy the show, please leave a rating or review on Apple Podcasts.

    0:00 Introduction

    0:54 Hurricane Katrina's Lasting Mark

    3:14 This is Choiceology

    3:52 Groucho Marx After the 1929 Stock Market Crash

    15:22 Why You Can Lose Out When Remaining Too Risk-Adverse

    16:08 How Macroeconomic Experiences Shape Us With Ulrike Malmendier

    29:07 Katy Milkman Reflects on Risk Preferences

    31:09 Final Thoughts & Next Time

    Important Disclosures

    The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.

    Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.

    Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors.

    All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security.

    The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.

    Investing involves risk including loss of principal.

    The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the books and makes no representations about its content.

    0526-ABDP


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    31 mins
  • The Illusion of Number One
    Apr 20 2026

    Ranked lists are everywhere—top hospitals, best colleges, must-visit cities. A single number can influence what we notice, what we value, and the decisions we make. Yet behind these rankings are hidden assumptions, and they don't always reflect what matters most to you.

    In this episode of Choiceology with Katy Milkman, we explore how rankings shape attention, guide choices, and subtly steer behavior.

    Shriya Boppana shares how rankings shaped one of the biggest decisions of her life—and, years later, what she gained and what she missed by chasing prestige.

    Next, Katy speaks with Rick Larrick, the Hanes Corporation Foundation Professor of Management and Organizations at Duke University's Fuqua School of Business. His research reveals how rank labels simplify complex choices and influence everything from restaurant reservations to career moves—often without us even noticing.

    Choiceology is an original podcast from Charles Schwab. For more on the show, visit schwab.com/choiceology.

    If you enjoy the show, please leave a rating or review on Apple Podcasts.

    Important Disclosures

    This material is intended for general informational and educational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The securities, investment products and investment strategies mentioned are not suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.

    The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.

    Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.

    All names and market data shown are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Any investments reflected are for illustrative purposes only and are no guarantee of future performance or success.

    Investing involves risk, including loss of principal.

    The book How to Change: The Science of Getting from Where You Are to Where You Want to Be is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the books and makes no representations about its content.

    (0426-4ZN0)


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Show More Show Less
    33 mins
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