In this episode of Chat With Sean, I’m joined by Chris Green, Technical Director at Talk Partnership, a consultancy specialising in digital strategy and online channel optimisation. Chris shares his insights into AI in SEO, the rising impact of AI bots, and how SEOs can optimise technical workflows to stay ahead in a rapidly changing search landscape.

We explore how AI is transforming search, including image recognition, AI content surfaces, and the growing need for bot management strategies. Chris also dives into practical guidance for technical audits, prioritising website fixes, and ensuring that SEO recommendations are both actionable and impactful.

Chris discusses:

- How AI chatbots and image processing affect SEO and content visibility

- Managing AI and web bots to protect website performance and data integrity

- Best practices for technical SEO audits and prioritisation

- Optimising workflow efficiency while balancing automation and human oversight

Topics covered include:

- Testing AI capabilities on images and content for search

- Understanding how AI surfaces like ChatGPT and Gemini interact with websites

- The role of feed optimisation and structured data in AI-driven search

- Balancing manual SEO work with AI-powered tools and automation

- Managing bot traffic and agent strategies to protect site performance

- Prioritising website fixes for maximum business impact

- Adapting SEO workflows for AI-assisted insights and enterprise environments

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