In this episode of Chat With Sean, I’m joined by Britney Muller, an expert in AI, machine learning, and SEO. Britney is the founder of Orange Labs and creator of the Actionable AI for Marketers course, where she helps marketers integrate AI into their workflows. Britney shares her deep insights into building AI-powered tools for marketers, the evolving role of Google in content creation, and how AI agents are transforming the way we interact with the web.

We look into the AI models that marketers can use to optimise their SEO tasks, such as creating Chrome extensions and AI customer service tools, as well as the growing importance of AI literacy. Britney also discusses Google's shift from being a librarian to an author in search results, the potential of AI agents, and the ethical considerations of using AI in marketing strategies.

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Britney discusses:

- The rise of AI-powered tools for marketers and their real-world applications

- How Google's role in content creation is evolving and the impact on SEO

- The growing influence of AI agents on search and content delivery

- The importance of AI literacy in creating smarter marketing workflows

Topics covered include:

- Practical examples of AI tools built by marketers (e.g., Chrome extensions, customer service AI)

- How AI agents are reshaping marketing and user experiences

- The shift in Google’s algorithms and its effect on SEO

- Ethical concerns surrounding AI usage in marketing

- AI models and their ability to understand user intent and search behaviour