We welcome Jeff Ellsworth, co-owner of the HEAL Wellness franchise in Charlottetown, to discuss his path from municipal recreation director and elite softball player/coach to entrepreneurship. Jeff recounts inventing the Exit Speed Swing training device, appearing on Dragons' Den in 2017, securing an endorsement with Toronto Blue Jays player Lourdes Gurriel Jr., and how COVID disrupted momentum. He explains partnering with Pete Hill to launch the first HEAL east of Ontario, opening December 6 at the Kirkwood Mews building, and credits detailed franchise systems for product consistency. Jeff highlights rapid growth, a 32-person youth-focused staff culture, community “refueling stations,” and plans for a HEAL mobile unit. He shares daily routines, his favorite order, and advice about taking chances.

Connect with Jeff here:

https://www.instagram.com/heal.wellness/

https://www.instagram.com/jeffellsworth19/

This episode was audio-produced by Adam Ramsay.

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